Looking to start a conversation? Keep it personal! Private messages let you have meaningful conversations away from the virtual glare of social media, so why not take advantage and add that extra VALUE. Here’s some advice for getting those chats going – but no sales pitches allowed!
Option 1: Providing Value through your kvCORE Agent Website
Hey FIRST_NAME!
Hope you’re doing great! The market has been a bit crazy lately, but I’m actually enjoying the whirlwind. By the way, [Insert something personal here.]
Just wanted to give you a heads up… I have this amazing resource where you can get three quick home value estimates. It’s a great way to keep an eye on what’s happening with your home’s worth, especially with all the uncertainty in the market. You can check it whenever you feel like, or we can set it up to email you a monthly report, whichever suits you best!!
Remember, I’m always here for you. 😉 [Enter a common point of interest here (i.e. Hope little Janey does good in soccer this weekend).] Just let me know if you want me to send you the link to use.
Take care,
YOUR_NAME
Option 2: Thanks for engaging with my posts
Hi [INSERT NAME], I’ve noticed you’ve engaged a couple of times on my posts and truly appreciate the interaction. I know it can be a bit intimidating reaching out to someone, so just in case you wanted to chat more about real estate I thought I’d pop you a little message. Let me know if you have any questions or want more information. Have a great day ?
Trigger: Send a message when someone is interacting repeatedly with your real estate content. Again, it’s a very polite message to test the waters and find out if they are actually interested. Remember to tweak your prospecting script so it’s as personal as possible.
Option 3: Family related
Hi _______. It’s __________ {if needed- With BHHS}! I feel like it’s been ages and wanted to catch up and see how the kids are enjoying school?
Option 4: Occupation related
Hi _______. It’s __________ {if needed- With BHHS}! I feel like it’s been ages and wanted to catch up and see how the ________ (tech, medical) world treating you?
Option 5: Recreation related
Hi _______. It’s __________ {if needed- With BHHS}! I feel like it’s been ages and wanted to catch up and see how this past holiday season was for you. Did you do anything exciting?
Option 6: Dreams related
Resi: Hi _______. It’s __________ {if needed- With BHHS}! I feel like it’s been ages and wanted to catch up and see what are your plans when you retire?
Comm: Hi _______. It’s __________ {if needed- With BHHS}! I feel like it’s been ages and wanted to catch up and see what are your plans to grow your business?
Option 7: Real Estate Review focused
The Task: Reconnect with 10 people you worked with in the past (either in Real Estate or past career) to help them and show off your skills!
Hey _______, it’s _________! How is the new year going for you so far?! At the beginning of each year, I like to reach out and give a quick update on your real estate holdings! I’ve prepared a report and some information that I’d like to review with you. Does Wednesday at noon or Thursday at 4pm work best for you? (give them 2 specific options)
Then, set the appointment and keep the conversation flowing! (If they won’t meet, mail the report vs email.)
F (FAMILY) Do you have any children?
O (OCCUPATION) What’s the most rewarding thing about what you do?
R (RECREATION) What do you like to do around here for fun?
D (DREAMS) Have you ever thought about doing… ?
Option 8: Philanthropy related
The Task: Connect with 10 people who don’t know you do Real Estate!
Hey (name)! Guess what? I’m a Real Estate Advisor at BHHS and we’re huge fans of the Sunshine Kids. Each year, we organize a super fun charity clay shoot tournament to help raise funds for these amazing children battling cancer. I wanted to reach out and see if you’d be interested in joining us on [Date goes here] at Tampa Bay Sporting Clays. Even if you can’t make it, any donation would be greatly appreciated. Let’s make a difference together!
Hey (name)! I wanted to let you in on something cool – I’m a Real Estate Advisor with BHHS, and we’re huge fans of our local Metropolitan Ministries. One of our yearly traditions is the Cabernet Sleigh, where we go around the tri-county area collecting food and toy donations for the Holiday season. It’s such a great way to give back! I thought you might want to get involved. If you have any donations, I can swing by and pick them up. Just let me know when works best for you.
