If you’re going to use AI as a tool in your business, you need to learn how to train it or talk to it in a way that will get you the results you want and need.

AI needs guidance and instruction. You may need to put a box around AI so it doesn’t go off the rails. You do this by BEING SPECIFIC with your prompts.

One of the best ways to do that is by using the 4 P’s!

PRIME

Set the stage so AI understands the right context, role, and relevant data for the task at hand. There are four elements to priming. Remember RISE – role, input, steps, expectation.

Role – Specify the role you want AI to take on. Who do you want it to be? What expertise should it have? For example, “Act as an experienced real estate agent with more than 10 years of marketing expertise.”

Input – Describe the relevant information. Direct its focus and provide the information it needs to complete your task properly. For example, “The audience I want to target is homeowners with 50% or more equity who have lived in their home for over 10 years.”

Steps – Ask for detailed steps required for your output. What are you requesting that it do? For example, “I am looking to create a 30-day social media marketing campaign for a new property.”

Expectation – Describe your output/result(s). Specify the format and output you want. For example, “For the 30-day campaign, provide the output in a table format and have the following columns in the table – day, type, message, social media platform, hashtags.”

PROMPT

This is where you give AI its directions. You’re giving AI a specific task or question, telling it exactly what you need. It should include ALL of the instructions you developed during PRIMING.

POLISH

AI is powerful, but it might not always sound exactly like you. Polishing is about taking what the AI produces and refining it. It’s like editing a property listing to match your unique style, voice, or marketing angle.

PUBLISH

Once you are satisfied with AI’s output and it aligns with your voice and the message you want to convey, it’s time to share it with the world!

Conversational

“Use conversational voice and tone. Imagine you’re talking to a friend and using natural language and phrasing.“

Academic

“Use a formal and academic tone, advanced vocabulary and grammar, and provide a thorough analysis of the subject matter. Explain complex concepts clearly and use examples from various fields. Present counterarguments objectively.“

More Tips & Tricks

Need To Simplify?

Do your ChatGPT results sound too much like a research paper? Here’s a way to make your results more readable and easy to understand.

“Write at a 5th-grade level. Use clear and simple language, even when explaining complex matters. Lean toward short sentences and don’t use jargon or acronyms.”

Specify Your Structure

Would you like your results to be organized with titles, subtitles, bulleted lists, etc.? Try markdown language.

“Format your response using markdown. Use headings, subheadings, bullet points, and bold or italicized text to organize the information where applicable.”

Provide Feedback To Refine

It’s important to remember to think of ChatGPT as having a conversation. Review the content it generates and remember that constructive feedback, along with the right prompts, is crucial. Specific feedback provided after a response is received, like “The tone was great, but can we delve deeper into __________?” can work wonders.

Summarize The Style

Receive a content result that you’re incredibly happy with? Next, ask ChatGPT to summarize its own definition of the style so that it can be reused easily in the future! For example, prompt ChatGPT with something like, “Can you describe the writing style we’ve developed here step-by-step as if you were explaining it to another AI to ensure we get the same style and consistency?”

Convert For Other Formats

Once ChatGPT has provided you with your desired results, use it in other formats! Got a great video script? Ask ChatGPT to convert it to a Facebook post, then an Instagram post, then an Instagram story, a blog post, an email, a short preview teaser to include in a newsletter, etc. Work smarter, not harder. Take your great content and use it everywhere! A great piece of content can turn into a series of posts, emails, videos and more than be strategically spread out over a month, quarter, or even an entire year!

Emulate A Person

You can even enter a persona or character you’d like ChatGPT to adopt for a conversation! Simulate a historical figure, fictional character, known professional, or even a celebrity. ChatGPT just has to be able to ‘find’ enough content online for that person in order for it to work.

For example, you could use a prompt like: “Act as [person] and write 50 words on [topic].”

Need more nuance?

As we’ve already stated, the more detail you give AI writing tools like ChatGPT, the more you like your results. While the writing styles listed above are great, perhaps they’re just not sounding like YOU.

If you’d like to put a little more work into it, you can use additional adjectives to describe an output that will be more in line with your goals. It’ll take some time, but if you’re willing to invest it, you can easily come up with a customized tone of voice list that perfectly matches your brand and personality.

100 Ideas For Tone Of Voice Instructions

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