Lead Generation

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Generate New Leads

KvCORE has both free and paid options to help you get fresh leads and contacts into your CRM. Contacts are the fuel that feeds your business, therefore you’ll want a solid lead generation strategy. With KvCORE, you can try out different techniques and see what works best for you.

Free Options:

Seller Valuation Report
Squeeze Pages
Landing Pages
Call/Text Capture

Paid Options:

Paid lead generation options are available to you in KvCORE’s Marketplace, and may change at any time. While there’s lots of great stuff available for you to use, it’s important to understand that none of it is mandatory.

Seller Valuation Tool

The seller valuation tool within KvCORE is used to offer an estimated value with the address of that property.

The seller valuation report can be assigned to a contact from both the KvCORE websites as well as within each individual contact profile. Home valuations are a great way to capture seller-focused leads using KvCORE and provide current seller leads with a free home valuation.

Pro Tip:

Seller Valuation emails in KvCORE are only sent manually. There is no automated monthly email option for sending these reports.

For an automated monthly touchpoint, consider subscribing your contacts to a Market Report that applies to the area surrounding their home. Or, consider setting up task reminders related to the contacts you’d like to send reports to on a regular basis.

What Does A Report Include?

Here’s a sample to review, as well as a brief description of the sections and elements.

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Heat Map

The heat map will show general Buyer interest, with the darker portions indicating the highest interest. The Buyer interest on the heat map is pulled directly from the MLS.

The pins on the heat map will show property info underneath the map, showing the most recent active, closest active, most recent sold, and closest sold, as well as property information such as bed/bath.

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Buyer Interest Funnel

The funnel is a prioritized view of engagements that indicate a Buyer’s interest in a property.

The Company captures all engagements and categorizes the interest from broad search, to searching in the area, list price alignment, and funneled down to “Featured Buyers” to put a spotlight on the most engaged matches.

Setting It Up From A Contact Record

You can add a Seller Valuation directly from within a contact’s profile in your Smart CRM. This option allows you to send the valuation report without the lead requesting one themselves from the ‘Sell’ tab.

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Step #1

While looking at a contact’s profile, go to the menu to the right of the contact profile and scroll down to ‘Listing Valuation’.

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Step #2

Add the address and click ‘Save’.

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Step #3

To send the valuation to your contact click the ‘Send Now’ button.

What’s The Consumer Sign-Up Experience Like?

Every agent website includes a ‘Sell’ page, which is where a consumer can request. a home valuation. You also have the ability to create landing pages which drive traffic to the home valuation tool in marketing campaigns and on social media.

No mater how they get there, the experience a consumer will have while interacting with the page is the same.

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STEP #1

Upon landing on your ‘Sell’ page, your website visitor will see the following prompt.

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STEP #2

After adding the address and selecting ‘Next’ your website visitor will be taken to the limited version of Valuation Report which offers homeowners multiple automated home value estimates.

They will be able to view these estimates before adding in their contact info – but to view more they must give their opinion on the valuation or click into one of the locked report areas.

KvCORE seller valuation preview on websiteweb

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STEP #3

If the consumer clicks into. a locked area, they’ll be brought to a sign-up screen, which upon submission will create an account on your website.

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STEP #4

After submitting contact information, the consumer will have full access to the report data, and you’ve got a new lead in your Smart CRM.

Would you like to know more about the Seller Valuation tool? Check out this support article.

Learn More Here

Squeeze Pages

In KvCORE, a squeeze page allows you to create a page of listings based on a customized search, and add it to your website! It also includes an option for driving traffic to your Seller Valuation and Market Reports pages. This tool is FREE, and you can create as many as you’d like!

For example, if you know the average buyer would look for homes in a particular area or price range, you can set up a squeeze page that brings them to listings matching those criteria! From there you can share it on social media or even add it as a permanent page on your website.

Or perhaps you’ve decided to do a quarterly promotion related to Market Reports, encouraging people to sign up for monthly updates via email. You can set up a squeeze page that brings them to the Market Report sign-up page on your site.

Why Use Them?

The true power of Squeeze Pages is that they track statistics, giving you insight into which of your advertising and marketing efforts are working. Once you know that, you can streamline your business and focus only on what’s actually delivering you results.

These pages offer you the ability to see how many people have visited the link and how many people have signed up as a result.

The 5 Types Of Squeeze Pages

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Single Property

For those times when you’d like to advertise one particular property.

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Multi-Property

A page of multiple on-market listings, great for sourcing buyers interested in a particular area.

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Sold Multi-Property

A page of multiple sold listings, great for showing homeowners what’s happening in the market in their area.

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Seller Squeeze

Perfect for driving traffic to your Sell page, which contains your Seller Valuation tool.

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Market Report

Encourage visitors to sign up for a Market Report on the area you choose which includes avg price, avg sold price, and recent listings.

Pro tip:

Using the ‘Sell’ page directly as part of a lead funnel does have its uses. However, if you are running an advertising campaign, using a Landing Page to serve as the interface between the advertisement and the ‘Sell’ page will net you the best results.

Pushing the ‘Sell’ page directly, which uses the title “Instantly Find Your Home’s Value”, may not always speak to homeowners and can attract renters as well.

The ‘Address Capture’ option for Landing Pages would be the best bet for Seller advertising. However, if you are using some kind of call to action where you simply need an address capture form directly, the Seller Squeeze Page will work.

Squeeze Page Settings

Here’s a brief review of the setting options you’ll want to review when creating a Squeeze Page. If you’re creating a property-related page and need assistance with setting up the search criteria, you can refer to this guide.

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Source

Make sure you can accurately track where leads are coming from. Plan on sharing the squeeze page on Facebook? Set the ‘Source” value to ‘Facebook’.

Plan on sharing it in multiple locations? Create a unique Squeeze Page for each source so you can compare and see which source brings the most traffic and leads.

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Hashtag

Automatically apply the hashtag(s) of your choice to leads that are generated by your Squeeze Page. This makes them very easy to find in your Smart CRM in the future.

In addition, you can create Smart Campaigns specifically related to these leads which begin when the hashtag is applied to a lead. A pre-configured search alert for similar homes, for example.

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Cover Photo

You always want to make sure things are looking their best when you’re going to be sharing them on social media!

Make sure to add a cover photo to your Squeeze page, which is the image that will appear in your social post. the more eye-catching, the better!

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Registration

Chances are, the default registration policy on your website may encourage a user to register to see more than a few properties.

If desired, you can override that setting for leads that arrive at your site when their entry point is a particular Squeeze Page.

Creating Your Links

Once all of your criteria and configurations are set, you can generate your link. You can copy these links using the icon to the right of each box. Save them in a note or spreadsheet for easy reference in the future!

Direct Link – This box will contain the full link with all of the criteria you set. This type of link is typically required for Google Advertisements.
Short Link – This box contains an abbreviated link that will take people to the same results. However, the link is a bit shorter which makes it usable for mediums like text messages and spaces like Twitter where the number of characters you’re allowed to use in your post is very limited.

View Your Squeeze Page History

To view your previously created squeeze page, and their links, navigate to Lead Engine > Build Squeeze Page and select the ‘History’ tab at the top.

Each record will provide you with: Date, Type, Area/MLS ID, Hashtag and the ability to copy its link.

Please Note: Only Squeeze Pages created using the Squeeze Page Builder will show in the history. If you create custom squeeze page links (mentioned below), you’ll need to record those details separately. They will not be recorded here.

Pro tip:

Get in the habit of creating squeeze pages on a regular basis and using them to share on social media. Think “house of the day” or neighborhood of the week”. This will drive organic traffic back to your website and can also reinforce your expertise in areas or neighborhoods you’re currently farming!

Only Brokerage Listings

In the case that you’d like your Multi-Property Squeeze Page to showcase only our brokerage’s listings you can add “&showagency=1” to the end of the Squeeze Page link you create.

A More Customized Squeeze Page

This is a more advanced option and is NOT required in order to utilize Squeeze Pages. The process is more manual, and a little technical, but can be worth it in the end depending on your goals.

In some cases, you will want to create a search of properties that have more criteria than what the Squeeze Page Builder includes. In that case, you can create your own Squeeze Pages by hand on your kvCORE website when needed. This is a perfect solution when you want search results that are more detailed.

The Steps Involved

What makes it a Squeeze Page link is always the source and hashtag that you add to the end of the URL. This is what enables the tracking statistics that you will use to monitor your link and advertising performance in business analytics.

When creating Custom Squeeze Page links, always remember to include those parameters at the end of the link. The source and hashtag are the same as you would specify in the text box in any of the other squeeze link builders.

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