Below is an 8×8 strategy to target Absentee Owners in order to win more listings! You will send 8 pieces over 8 weeks. Your first 8 pieces should look personalized to that homeowner and focus on the value you bring.
What next?
After completing the 8×8 campaign listed above… Pick one of the activities below to do each quarter. Make sure to do a combination of the below activities so you’re not doing the same thing each time.
- Printed or emailed newsletter
- Market statistics in email or letter
- New on the market in the neighborhood in an email or letter
- Just Listed/Sold postcards to show you are an active agent
- Call to “touch base” (Use Remine in MLS to find their numbers)
- Hand-written notecard
- CMA in an email or mailed
