Deploy Week: 03/09/26
Monday: Social Media Carousel
Post Caption:
The idea usually starts much earlier.
Maybe it’s a conversation about needing more space.
Maybe retirement is starting to feel closer.
Maybe the home that once felt perfect simply doesn’t fit life the same way anymore.
For many homeowners across Tampa Bay, those thoughts often surface during the spring market.
Historically, spring is when more buyers begin searching, more homes come onto the market, and many homeowners start paying closer attention to what homes around them are selling for.
Not because they’re ready to move immediately.
But because understanding the local housing market helps people plan for what might come next.
If you’re a homeowner in Tampa Bay, what’s the bigger question on your mind right now?
A. What is my home worth
B. Should we move
C. Where would we go next
Drop A, B, or C in the comments.
If moving has ever crossed your mind, even as a “someday” idea, save this post. Spring is often when homeowners begin exploring their options. You may find yourself revisiting it when the timing becomes clearer.
Monday: 5 Nosy Neighbor Video Texts
- Pick 5 past clients or farm prospects (strategically rotate through your list)
- Pull closings from the past 30 days within 3-5 blocks of each address
- Send video text/video book when you find nearby comps
- Track and rotate to the next 5 people next week
Tuesday: Email
Content Preview:
SUBJECT: The $50,000 mistake most sellers make
Hi {first_name},
I’ve been digging into the December sales data for our area, and there’s a clear trend when it comes to pricing.
Here’s the big picture: nearly 500 homes sold last month, with a median price of $439,000. But here’s where it gets interesting:
• Over half of the homes on the market had to reduce their price by an average of $51,626.
• Those homes took about 106 days to sell.
Now compare that to homes priced right from the start: they sold in just 37 days.
The first week on the market is critical. That’s when buyers are most active. A smart pricing strategy can make all the difference.
If you’re curious about what’s happening in your neighborhood, I can pull the numbers for you. I’ll show you:
• What homes like yours are selling for
• How long they’re staying on the market
• The pricing strategies that are getting results
Just reply with VALUE, and I’ll send you the details.
Looking forward to helping you make sense of the market!
[Agent Name]
Wednesday: The LIVE Session
Live Coaching Wednesdays
Every other Wednesday at 9am EST, Casey leads live coaching with real market data and actionable strategies.
The link is in your calendar invite. Join 5 minutes early to ensure you’re ready when we start.
Latecomers will not be admitted. If you’re more than 5 minutes late, the door closes.
You made a commitment to The 100. Honor it by showing up on time and ready to work.
Thursday: Social Media Story
The Goal of This Story
This Story isn’t meant to generate a listing appointment immediately. It’s meant to start a low-pressure conversation with homeowners who are curious about the market.
Story #1
Agent places a POLL Sticker to interact with their audience.
Story #2
Post Slide 2 as-is following slide 1.
Story #3
Post Slide 3 following slide 2. Boost engagement by including the question sticker.
EXECUTION NOTES FOR AGENTS
- Place the poll sticker on Frame 1 with the options:
Yes
Not really -
On Frame 3, add a Question Sticker so viewers can type their neighborhood directly.
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If someone responds, reply the same day with a short local insight about recent sales or pricing trends in their area
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Use location stickers or text like “Tampa Bay,” “Lakeland,” “Palm Harbor,” or your specific city so viewers know the post is about their local market.
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Post the Story during evening hours (6–9 PM) when most homeowners are scrolling.
Friday: Market Like You Gossip Video Text Messages
Every Friday at 2 PM (non-negotiable):
- Pull 10 sphere contacts from your phone or CRM
- Use each of the 5 variations above twice (send to 2 different people per variation)
- Personalize each one – don’t copy and paste exactly
- Make it sound like how you actually text
- Send throughout the afternoon (not all at once)
VARIATION 1: THE SHOCK VALUE
You’re not going to believe what just sold on [street near them]. $520K. For a 3/2 built in 1978. No pool, no updates. What do you think about that?VARIATION 2: THE RENTER REALITY
I just saw a rental listing in [their area] for $2,600/month. For a 2-bedroom! That’s insane. Are you still renting over there or did you end up buying?
VARIATION 3: THE NEIGHBORHOOD BUZZ
Three houses on your street just went up for sale in the last week. Are you guys all coordinating this or what’s going on over there? 😂
VARIATION 4: THE PRICE DROP
Did you see that house on [street name] dropped their price again? Third time in two months. I don’t know who told them to list at $550K but yikes.
VARIATION 5: THE PRICE JUMP
I just saw what homes are going for on your street now. Didn’t you say you paid like $350K back in 2020? They’re selling for $500K+ now. That’s crazy.
Additional Resources
The Four-Part Consultation
Use this flyer to review your new process for executing the perfect listing presentation.
ALL THE SLIDES
SEE THE COACHING SLIDES
Using your bhhsflpg email address, you can access the sharepoint folder below that houses each week’s slides and recordings (if we remember to record!).