SUBJECT: The $50,000 mistake most sellers make

Hi {first_name},
I’ve been digging into the December sales data for our area, and there’s a clear trend when it comes to pricing.
Here’s the big picture: nearly 500 homes sold last month, with a median price of $439,000. But here’s where it gets interesting:
	•	Over half of the homes on the market had to reduce their price by an average of $50,000.
	•	Those homes took about 106 days to sell.
Now compare that to homes priced right from the start: they sold in just 37 days.
The first week on the market is critical. That’s when buyers are most active. A smart pricing strategy can make all the difference.
If you’re curious about what’s happening in your neighborhood, I can pull the numbers for you. I’ll show you:
	•	What homes like yours are selling for
	•	How long they’re staying on the market
	•	The pricing strategies that are getting results
Just reply with VALUE, and I’ll send you the details.
Looking forward to helping you make sense of the market!
[Agent Name]