Q1 2026 – Week 3

Feb 6, 2026

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Deploy Week: 02/09/26

Monday: Social Media Carousel

Go To MADI

Post Caption:

Groundhog says 6 more weeks of winter… but I’m currently showing homes in 74° weather.☀️

Tell me what the temp is where you are today, and if it starts with a 2 or lower, we should talk. 👀

There’s a reason so many of our buyers are moving south…”

Monday: 5 Nosy Neighbor Video Texts

  • Pick 5 past clients or farm prospects (strategically rotate through your list)
  • Pull closings from the past 30 days within 3-5 blocks of each address
  • Send video text/video book when you find nearby comps
  • Track and rotate to the next 5 people next week

Tuesday: Email

Content Preview, Option 1:

I saw the headlines this morning. Historic snowstorm. 100 million people affected. Schools closed. Highways shut down. Two feet of snow in places that don’t own snow plows. Meanwhile in Tampa, it’s 77° and sunny. We complain about summer humidity and hurricane season, but weeks like this? We live in paradise. Here’s what I mean: National average days of sunshine per year in Tampa: 246 National average January temperature: 31° Tampa: 71° Percentage of Americans who had to shovel their driveway this week: 32% Percentage of Tampanians who had to shovel their driveway this week: 0% I help people find homes with Gulf breezes, palm trees in the yard, and pools they’ll actually use 10 months a year. No ice scraping. No frozen pipes. No school closures because it’s too cold for kids to stand outside. Just another week in Tampa Bay. If you know anyone up north reconsidering their life choices right now, send them my way. I help people make this move all the time. But for those of us already here? We already figured it out. Enjoy the 77° weekend. [Agent Name] [Contact Info]

Content Preview, Option 2:

This came up in a conversation recently, [contact name], and I figured it was worth sharing.

A lot of sellers still think inspections are where deals fall apart. That once a buyer gets an inspection report, everything unravels.

But when I went back and looked at what actually happened in January closings, the story was very different.

Nearly 9 out of 10 homes that went pending still closed. And of the ones that closed, most didn’t renegotiate at all.

That honestly surprised a lot of people, but it didn’t surprise me.

The deals that went smoothly weren’t “perfect” homes. They were homes where expectations were realistic from the start. Pricing matched condition. The big stuff wasn’t a mystery. No one was hoping buyers would just overlook things.

The common denominator wasn’t luck.
It was planning.

I’m seeing more sellers win by addressing this before they list instead of reacting to it later. And it’s making the process way less stressful for everyone involved.

If you’re ever curious how inspections really tend to play out in today’s market, I’m always happy to walk through what I’m seeing. No pressure, just information!

Talk soon,
[Your Name]

Get The Email Content Option 1
Get The Email Content Option 2

Wednesday: The LIVE Session

Laptop on a desk with Casey Bryan hosting a webinar on the screen

Live Coaching Wednesdays

Every other Wednesday at 9am EST, Casey leads live coaching with real market data and actionable strategies.

The link is in your calendar invite. Join 5 minutes early to ensure you’re ready when we start.

Latecomers will not be admitted. If you’re more than 5 minutes late, the door closes.

You made a commitment to The 100. Honor it by showing up on time and ready to work.

Thursday: Social Media Story

Story #1 (video)

Download the video (it’ll customize to your contact info) and post to your story as-is. 

Bonus: add interactive element such as a poll (know someone currently freezing up north? yes or no) 

Go To MADI

Friday: Market Like You Gossip Video Text Messages

Every Friday at 2 PM (non-negotiable):

  • Pull 10 sphere contacts from your phone or CRM
  • Use each of the 5 variations above twice (send to 2 different people per variation)
  • Personalize each one – don’t copy and paste exactly
  • Make it sound like how you actually text
  • Send throughout the afternoon (not all at once)
VARIATION 1: THE SHOCK VALUE
You’re not going to believe what just sold on [street near them]. $520K. For a 3/2 built in 1978. No pool, no updates. What do you think about that?
VARIATION 2: THE RENTER REALITY

I just saw a rental listing in [their area] for $2,600/month. For a 2-bedroom! That’s insane. Are you still renting over there or did you end up buying?

VARIATION 3: THE NEIGHBORHOOD BUZZ

Three houses on your street just went up for sale in the last week. Are you guys all coordinating this or what’s going on over there? 😂

VARIATION 4: THE PRICE DROP

Did you see that house on [street name] dropped their price again? Third time in two months. I don’t know who told them to list at $550K but yikes.

VARIATION 5: THE PRICE JUMP

I just saw what homes are going for on your street now. Didn’t you say you paid like $350K back in 2020? They’re selling for $500K+ now. That’s crazy.

Additional Resources

Laptop on a desk with Casey Bryan hosting a webinar on the screen

Sellers Inspection Flyer

Use this flyer in your listing appointment and seller conversations. 

Get The Resource
Laptop on a desk with Casey Bryan hosting a webinar on the screen

Buyers Inspection Flyer

Use this flyer in your buyer consultations and buyer conversations.

Get The Resource
Laptop on a desk with Casey Bryan hosting a webinar on the screen

Pre-Listing Audit Checklist

You are identifying big-picture issues to inform pricing strategy, not conducting a detailed inspection. When in doubt, recommend seller obtain a pre-listing inspection from a licensed professional.

Get The Resource