Brand Awareness Campaign Overview
In an effort to solidify our position as the leading real estate service provider within Tampa Bay & Central Florida, our brand campaign will focus on increasing brand awareness particularly among residents of Tampa Bay and Central Florida. Through our campaign, “Real Estate, Real People, Real Results – FOREVER,” we aim to communicate our local presence, commitment to the community, and comprehensive services backed by the reliable Berkshire Hathaway HomeServices FOREVER Brand and Warren Buffett.
Campaign Goals
- Increase brand awareness among residents of Tampa Bay and Central Florida
- Showcase our local roots and extensive office network within the community
- Highlight our team of 900+ trusted advisors capable of delivering residential, commercial, and property management services
- Reinforce the support and stability afforded by the FOREVER Brand
Key Elements
- SOCIAL MEDIA
- Our social media campaign incorporates reels to boost visibility and engagement to make sure our real estate brokerage is their first choice. Along with reels will be static posts and vibrant visuals highlighting the unique local flavor and personalized real estate solutions.
- BLOGS
- To boost our SEO and online presence, we have curated blog posts focused on our brokerage’s story and topics such as first-time home buying, interior design trends and making real estate “cool” again.
- LANDING PAGE
- The landing page is the ultimate location for our audience to land because it immerses the potential customer in our world of Cabernet and all our FOREVER Agents. On the page are call to actions leading the consumer to exclusive downloads, blog posts and our directory of agents – that’s you!
- DOWNLOADS
- Practice what you preach – that’s the saying, right? So we are leaning into bringing the VALUE in our brand awareness campaign. We will be utilizing a few of our city guides as exclusive downloads to share more about the cities we all LOVE to serve. We will also provide first time home buying resources and lifestyle planning guides.
How Do I Participate?
- INTERACT WITH OUR PAGE(S)
- Yes, you read that right. The more engagement our pages receive from you, the more of your followers and ours will see the content, which leads to brand awareness! It really is full circle. Be sure to comment, like, tag, and share whenever possible.
- CREATE YOUR OWN
- We have equipped MADI with many new designs for you to take advantage of, from quippy sayings to City Guide snippets, there are templates you can use as is or customize to fit your style. Lean on our efforts to boost up YOUR presence!
- General Campaign Templates:
- City Guide Templates:
- When creating a REEL and sharing on Instagram, be sure to “invite us as a collaborator” (@bhhsflpg) so we can double up our audiences for a larger impact.
- Watch the Tech Tip: https://blog.mycabcorner.com/inviting-a-collaborator-on-instagram-to-increase-visibility-on-your-reel/
- We have equipped MADI with many new designs for you to take advantage of, from quippy sayings to City Guide snippets, there are templates you can use as is or customize to fit your style. Lean on our efforts to boost up YOUR presence!
- SHARE YOUR CONTENT WITH US
- Part of our campaign will lean on YOU and your customers. One initiative will be a monthly “Real People” Closing Reel which will feature happy customers who closed on a property (sell or buy side) the month before. There is NO limit to how much you share with us, the more the better!
- Share your videos and images with us!
- DOWNLOAD THE CAMPAIGN FLYER
