A database isn’t useful if you can’t do anything with it. In order to be useful, you’ve got to know what you have and be able to easily act on that. KvCORE offers multiple ways for you to view and easily segment your database.
Lead Type
This refers to the type of contact that you are working with regardless of where they are in the buying/selling process, and can also be referred to as deal type. Because a seller lead can turn into a buyer after their sale closes and a fellow agent could need your help with a home purchase of their own, each contact in your Smart CRM can have more than one lead type as necessary.
There are five available lead types in kvCORE:
- Buyer
- Seller
- Renter
- Vendor
- Agent
Contact Status
This refers to where the contact is in your pipeline. They are great indicators of what stage a contact is in and what they need from you as a real estate agent. There can only be one contact status for a contact at a time.
- SPHERE – Contacts you know, who may or may not be searching for real estate.
- NEW LEAD – Contacts who have signed up on your website, either from an ad or some other lead source, such as an email import.
- PROSPECT – Contacts you’ve met or have information for, who you want to convert into a real estate lead. They are not actively searching right now, and your efforts are directed towards getting them to do so.
- CLIENT – Contacts you are actually working with, and showing homes, etc.
- ACTIVE LEAD – Contacts who are actively returning to your website to view properties. Leads who respond to communication who have not responded before will automatically default to active status when they respond the first time.
- CONTRACT – Contacts who are in the buying or selling transaction process. If a contact matches Dotloop, their status will automatically update and indicate that they are tied to an existing transaction.
- CLOSED – Contacts who have completed a transaction. If a contact matches Dotloop, their status will automatically update and indicate that they are tied to an existing transaction.
Hashtags
Hashtags are an additional level of categorization. Think of KvCore statuses as more general buckets, and your hashtags as groups within those buckets.
Perhaps you have two buyers, but one is a first-time homebuyer and the other is looking for something in a 55+ community. Both would have a deal type of Buyer, and hashtags could be used to further describe them and group them with other similar contacts.
There is no limit on how many hashtags you are able to create within your KvCORE account or how many you apply to an individual contact. They can be manually added or applied as part of a Smart Campaign.
Hashtags can also be used to trigger Smart Campaigns which removes a manual step on your end and makes your business process even more efficient. This is great when working in niche markets because leads generated from niche sources will most likely need a specific Smart Campaign.
COMPANY-WIDE HASHTAGS
We’ve created some hashtags at the company level that are tied to a few Smart Campaigns. Adding one of these hashtags to a contact will trigger the Smart Campaign to run. A few of these campaigns will trigger communications to your contact, and others are tied to our prospecting systems – creating tasks for you to complete.
HASHTAG EXAMPLES
What are some examples of hashtags you may wish to use? It’s common for agents to use hashtags to label contacts with their search preferences, financial status, and “warmth level” (like #HotBuyer or #ColdLead) which can assist with future communication efforts.
You may also wish to use hashtags with property addresses to label any open house leads you generate, like #123MainStOH (OH stands for Open House).
Search preference hashtags can come in handy when you have a new listing! A alert for a new 2-bedroom pool home could be easily emailed to contacts who have a #Pool or #TwoBeds hashtag.
You could also send out a newsletter or other engagement-type communication to contacts with a #ColdLead or #Dead_Prospect label.
Hashtags can also be used to indicate where they are within a certain Status. For example, when a contact is moved to the Contract status you can use hashtags to label them as #In_Escrow, #Disclosures, #Still_Needs_To_Sign, or #Contingencies, among many others.
Need a few more examples? How about #firsttimehomebuyer #creditrepair #deepwateraccess #luxury #snowbird #investor or #onthesand
TIP: If you use the kvCORE Open House app all contacts will automatically have a property address hashtag applied when synced from the app to your kvCORE Smart CRM for easy filtering.
HASHTAG MANAGEMENT
Hashtag management will give you the opportunity to view and edit all hashtags in use in your Smart CRM, allow you to merge hashtags and even mass delete hashtags that you no longer wish to use. Hashtag management makes it easier to mass email/text contacts assigned to a particular tag and provides the tools necessary to fully manage your hashtags.
To access hashtag management first navigate to the ‘Marketing’ tab from the main navigation. Then click ‘View Hashtags’ on the ‘Hashtag Management’ tile. From the main Hashtag Management screen, you can merge, mass delete, or edit individual hashtags.