Q1 2026 – Week 6

Mar 20, 2026

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Deploy Week: 03/23/26

Monday: Social Media Carousel

Post Option 1

Use a predetermined example of how algorithmic estimates aren’t the same as having a real estate expert (YOU) to price their home with strategy. 

Post Option 2

Use your own example of how algorithmic estimates aren’t the same as having a real estate expert (YOU) to price their home with strategy.

Post Caption:

Online estimates can’t walk your property. I can. And that matters more than ever in today’s [area] real estate market. Automated valuations don’t see condition, upgrades, layout, or the details buyers actually respond to. They don’t measure real-time buyer demand. And they don’t adjust for what’s happening right now in your neighborhood. That’s where pricing goes wrong. Overpricing can cost you time, momentum, and ultimately money. Underpricing can leave equity on the table. And both happen every day when sellers rely on estimates instead of strategy. I combine in-person insight with real [area] market data, buyer behavior, and proven pricing strategy to position your home to sell with confidence. Not guesswork. Not algorithms. Strategy. If you’re thinking about selling in [area], let’s talk about what your home is actually worth in today’s market.
Go To MADI

Monday: 5 Nosy Neighbor Video Texts

  • Pick 5 past clients or farm prospects (strategically rotate through your list)
  • Pull closings from the past 30 days within 3-5 blocks of each address
  • Send video text/video book when you find nearby comps
  • Track and rotate to the next 5 people next week

Tuesday: Email

Content Preview:

Subject: Are you asking AI this too?

Hi [First Name],

I’ve noticed something interesting lately…

Buyers aren’t just asking agents questions anymore. They’re asking AI first.
Things like, “Am I overpaying?” or “Should I wait?”

And honestly… I get it. It feels like a safe place to ask the questions you might hesitate to say out loud.

In fact, nearly half of buyers admit they’re using AI to ask questions they wouldn’t ask an agent directly (1000Watt, 2026). 

But here’s the catch.

AI can estimate value. It can pull comps. It can summarize trends. What it can’t do is interpret what’s actually happening in real time.

It doesn’t know:

  • how competitive that specific home is
  • whether buyers are hesitating or rushing
  • if pricing is strategic… or risky
  • what’s happening this weekin your neighborhood

That’s where the real decisions get made. And the truth is most buyers today have two advisors. The agent they hire… and the AI they consult. 

My role isn’t to compete with that. It’s to bring context to it. To answer the question behind the question, “Does this decision actually make sense for you?”

So now I’m curious… If you were buying right now, what would you ask first:
“Am I overpaying?”
“Is this the right time?”
“What am I not seeing?”

Hit reply and tell me. I’d love to hear.

– [Agent Name]

 

Get The Email Content

Thursday: The LIVE Session

Laptop on a desk with Casey Bryan hosting a webinar on the screen

Live Coaching on Thursday this week

We will be on Thursday this week due to BHHS Convention. Hop on at 9am EST, Casey leads live coaching with real market data and actionable strategies.

The link is in your calendar invite. Join 5 minutes early to ensure you’re ready when we start.

Latecomers will not be admitted. If you’re more than 5 minutes late, the door closes.

You made a commitment to The 100. Honor it by showing up on time and ready to work.

Thursday: Social Media Story

The Goal of This Story

These stories are designed to make the consumer think and present information they may not realize. It’s meant to start a low-pressure conversation with homeowners who are curious about the market.

Story Option 1

5 slides that tell the story of how buyers are using AI right now. Share in sequential order in your instagram or facebook stories. 

Story Option 2

A 2 slide option that uses humor (a meme) to show an example of how AI and algorithms price homes vs how YOU price homes 

Go To MADI

Friday: Market Like You Gossip Video Text Messages

Every Friday at 2 PM (non-negotiable):

  • Pull 10 sphere contacts from your phone or CRM
  • Use each of the 5 variations above twice (send to 2 different people per variation)
  • Personalize each one – don’t copy and paste exactly
  • Make it sound like how you actually text
  • Send throughout the afternoon (not all at once)
VARIATION 1: THE SHOCK VALUE
You’re not going to believe what just sold on [street near them]. $520K. For a 3/2 built in 1978. No pool, no updates. What do you think about that?
VARIATION 2: THE RENTER REALITY

I just saw a rental listing in [their area] for $2,600/month. For a 2-bedroom! That’s insane. Are you still renting over there or did you end up buying?

VARIATION 3: THE NEIGHBORHOOD BUZZ

Three houses on your street just went up for sale in the last week. Are you guys all coordinating this or what’s going on over there? 😂

VARIATION 4: THE PRICE DROP

Did you see that house on [street name] dropped their price again? Third time in two months. I don’t know who told them to list at $550K but yikes.

VARIATION 5: THE PRICE JUMP

I just saw what homes are going for on your street now. Didn’t you say you paid like $350K back in 2020? They’re selling for $500K+ now. That’s crazy.

Additional Resources

ALL THE SLIDES

SEE THE COACHING SLIDES

Using your bhhsflpg email address, you can access the sharepoint folder below that houses each week’s slides and recordings (if we remember to record!). 

See Past week slides