Deploy Week: 07/13/26
Monday
video text message
Tuesday
email your sphere
Wednesday
coaching
Thursday
social sharables
Friday
video text message
Monday: 5 Nosy Neighbor Video Texts
- Pick 5 past clients or farm prospects (strategically rotate through your list)
- Pull closings from the past 30 days within 3-5 blocks of each address
- Send video text/video book when you find nearby comps
- Track and rotate to the next 5 people next week
Tuesday: Email
We’ve got a library of email templates that are ready to copy and paste into the browser of your choice, and will be adding more as the weeks pass along.
Wednesday: The LIVE Session
Hop on at 9am EST, Casey leads live coaching with real market data and actionable strategies.
The link is in your calendar invite. Join 5 minutes early to ensure you’re ready when we start.
Latecomers will not be admitted. If you’re more than 5 minutes late, the door closes.
You made a commitment to The 100. Honor it by showing up on time and ready to work.
Thursday: Social Shareables
An entire bank of designs are ready for you in MADI. We have carousels and reels for you to use as-is or customize to your liking.
- Did You Know Reels
- Market Insight Feed Posts
- Home of the Week Feed Posts
MADI Market Templates
Available Wednesday — pulled from live market data.
⚠️ HEADS UP
These three templates require live market data that isn’t available until Wednesday. Check back after the live coaching session for access to the latest data.
COMING SOON MARKET UPDATE
For properties coming to market in your area. A light and dark version of this carousel is available in MADI to fit your brand aesthetic.
NEW LISTINGS MARKET UPDATE
Fresh inventory hitting the market this week. A light and dark version of this carousel is available in MADI to fit your brand aesthetic.
PRICE REDUCTION MARKET UPDATE
Showcase strategic price adjustments with market context. A light and dark version of this carousel is available in MADI to fit your brand aesthetic.
Friday: Market Like You Gossip Video Text Messages
Every Friday at 2 PM (non-negotiable):
- Pull 10 sphere contacts from your phone or CRM
- Use each of the 5 variations above twice (send to 2 different people per variation)
- Personalize each one – don’t copy and paste exactly
- Make it sound like how you actually text
- Send throughout the afternoon (not all at once)
VARIATION 1: THE SHOCK VALUE
You’re not going to believe what just sold on [street near them]. $520K. For a 3/2 built in 1978. No pool, no updates. What do you think about that?
VARIATION 2: THE RENTER REALITY
I just saw a rental listing in [their area] for $2,600/month. For a 2-bedroom! That’s insane. Are you still renting over there or did you end up buying?
VARIATION 3: THE NEIGHBORHOOD BUZZ
Three houses on your street just went up for sale in the last week. Are you guys all coordinating this or what’s going on over there? 😂
VARIATION 4: THE PRICE DROP
Did you see that house on [street name] dropped their price again? Third time in two months. I don’t know who told them to list at $550K but yikes.
VARIATION 5: THE PRICE JUMP
I just saw what homes are going for on your street now. Didn’t you say you paid like $350K back in 2020? They’re selling for $500K+ now. That’s crazy.