Here’s Your November Collateral Drop!
Welcome to your November marketing collateral drop! We’ve put together a comprehensive package to help you effectively market your real estate services to your sphere of influence and general audience. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.
Florida’s Fall Market Momentum
This month, we’re highlighting the driving forces behind Florida’s dynamic market—surging visitor numbers, growing housing choices, evolving mortgage conditions, upbeat business sentiment, and the impact of the state’s most trusted brands. Inside, you’ll find a full suite of print and digital assets designed to spark fresh conversations and help you deepen your reputation as the local expert clients turn to for strategic, timely real estate guidance.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Watch the Video!
Be in the know of what the drop is and how to use it to your advantage! In this quick synopsis of November’s collateral drop, we will highlight key data points and offer strategies to maximize its impact.
The 5 Key Data Points for Targeting Buyers and Sellers
1. Florida welcomed 34.4 million visitors in Q2 2025 — a record-breaking milestone — and Sebring is feeling the love. The city’s downtown Welcome Center saw a 368% increase in foot traffic after HGTV’s Home Town Takeover spotlighted the town.
Source: Click Here
2. Florida housing inventory reached 127,109 units in Q3 2025, a 24.5% increase year-over-year, which signals growing supply conditions.
Source: Click Here
3. Mortgage rates have hovered around 6.5% in Q3 2025, but the October 2025 Fed rate cut is expected to put a slight downward pressure on rates, allowing for modest affordability improvements
Source: Click Here
4. Florida CEOs are more confident than their national peers, with 46% planning to hire and 49% increasing investments. Their optimism index is 91, signaling strong growth and potential new demand for commercial real estate.
Source: Click Here
5. In the 2025 Merco Business Reputation Index, Publix once again ranked as Florida’s most trusted company, joined by fellow Florida-based leaders Chewy, Florida Power & Light, and Tampa General Hospital. Floridians also expressed strong trust in national names like Disney and Google, showing that while global brands inspire confidence, local roots still run deepest.
Source: Click Here
Collaboration Breakdown: What’s in Your Drop
5 VIDEO REELS PER DATA POINT (25 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
- Social media captions are in MADI (and below) for you to use as-is or customize.
5 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
5 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 5 pop-by tags focusing on data points for you to leverage.
5 DOOR HANGERS
- 5 door hangers with that focus on data points for you to leverage.
- These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “Email Newsletter-September Collateral Drop”. This month’s newsletter is ready for you to send your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential sellers, homeowners, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
- Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
- If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.
VOICEOVER REEL SCRIPTS
Data Point #1
Florida Tourism & Sebring Spotlight
Intro Hook (0–4 sec):
“Florida broke all records with 34.4 million visitors in just one quarter”
Middle (5–12 sec):
“—and towns like Sebring saw their downtown traffic surge by 368% after a national spotlight. More visitors mean more excitement—and even stronger property values right here.”
Closing (13–20 sec):
“If you want to know how booming tourism impacts your neighborhood or your home’s resale potential, reach out! Let’s talk about the new opportunities knocking at your door.”
Data Point #2
Housing Inventory Growth
Intro Hook (0–4 sec):
“Did you know Florida’s housing inventory jumped by over 24% this year?”
Middle (5–12 sec):
“That’s more than 127,000 homes on the market, offering fresh options for buyers and sellers. We’re seeing a healthier, more balanced marketplace, which means strategic moves make a real difference.”
Closing (13–20 sec):
“Thinking about your next purchase or sale? I’m here to help you take advantage of this market shift—let’s map out your best path!”
Data Point #3
Mortgage Rates & Fed Cut
Intro Hook (0–4 sec):
“Mortgage rates have been holding steady near 6.5%, but all eyes are on the Federal Reserve—
Middle (5–12 sec):
“—for a potential rate cut this month. Even a small rate drop can mean greater buying power for you—and more flexibility if you’re thinking about refinancing.”
Closing (13–20 sec):
“Need guidance on timing your move for the best deal? Reach out and let’s run the numbers together—I’m ready to help you win in today’s changing market.”
Data Point #4
CEO OPtimism And Growth
Intro Hook (0–5 sec):
“Florida CEOs are feeling confident this year—”
Middle (6–12 sec):
“—with 46% planning new hires and nearly half boosting their investments. What does that mean for real estate? More jobs, more demand, and fresh opportunities for homeowners and investors.”
Closing (13–20 sec):
“If you want to know how business growth can affect your property value or investment strategy, let’s connect—I’ll keep you ahead of the trends.”
Data Point #5
FLORIDA’S TRUSTED BRANDS
Intro Hook (0–5 sec):
Florida’s most trusted company isn’t a tech giant — it’s Publix.
Middle (6–12 sec):
And they’re not alone: Chewy, Florida Power & Light, and Tampa General Hospital all ranked among Florida’s most trusted local brands in 2025.
Closing (13–20 sec):
Floridians value integrity, service, and consistency — the same traits that define great real estate relationships. That’s where I come in, as your FOREVER agent serving the [LOCAL AREA] area, I’m your go-to resource for real estate and anything in between.
How to Use This Month’s Marketing Drop
Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in a farming neighborhood, your own community, or past neighborhoods you’ve sold in! You can utilize all 4 door hangers by going to 1 neighborhood each week.
Step #7
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!
