Here’s Your March Collateral Drop!
Welcome to your March marketing collateral drop! We’ve put together a comprehensive package to help you effectively target homeowners and potential sellers. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.
The Theme: Targeting Sellers
This month’s theme is designed to highlight Florida’s changing market and how homeowners can take advantage to sell. Use the collateral to educate your customers and provide data-backed statistics that could convince homeowners to sell in this market.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Rewatch Kylie’s Friday Morning Live!
She broke down the March Marketing Collateral Drop in Friday Morning Live, hosted on 2/28/25. Get all the details you need here!
Collaboration Breakdown: What’s in Your Drop
5 VIDEO REELS PER DATA POINT (25 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
- Social media captions are in MADI (and below) for you to use as-is or customize.
5 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 4 pop-by tags, with three focusing on a data point and one focusing on St. Patrick’s Day, so you can pop by for celebration, too!
4 DOOR HANGERS
- 4 door hangers with three focusing on a data point and 1 focusing on St. Patrick’s Day. We like to include the holidays, too!
- These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “March 2025 Collateral Drop E-Newsletter”. This month’s newsletter is ready for you to send your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential sellers, homeowners, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
- Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
- If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.
THE “CARROT” FOR THE MONTH
This month’s carrot features the Brooksville Office winning the Greater Hernando County Chamber of Commerce’s Large Business of The Year 2024.
Share this to increase your brand awareness and align with top industry professionals. Post this on your social media or use it in newsletters to showcase that you’re connected to the top names in real estate.
SOCIAL MEDIA CAPTIONS
Statistic #1
FLORIDA HOME PRICES ARE RISING
Your home might be worth more than you think! 📈
Florida’s median home price has climbed to $410,900, up 1.8% year-over-year. That means homeowners across the state are gaining equity—without even realizing it!
If you’ve been waiting for the right time to sell, this could be your moment. Low inventory means homes are still selling quickly and at competitive prices.
Let’s chat about what your home’s worth!
Statistic #2
MORTGAGE RATES ARE DROPPING
The lower the rates, the higher the demand! ⬇️🏡
Mortgage rates are projected to drop to around 6.3% by the end of 2025, and we’re already seeing declines in 30-year fixed mortgage rates.
Why does this matter? When rates go down, more buyers jump into the market. That means increased demand, potentially multiple offers, and a strong selling environment.
Let’s talk about getting you the best value for your home!
Statistic #3
TAMPA HOME VALUES ARE SET TO APPRECIATE
Tampa homeowners, your equity is growing! 💰
Experts predict that Tampa home values will rise between 3-5% per year in 2025. That’s the kind of steady, predictable growth that builds long-term wealth for homeowners.
A stable, appreciating market makes it a great time to sell—before interest rates drop and competition increases.
If you’re wondering where your home stands in this growing market, let’s chat!
Statistic #4
NEW CONSTRUCTION IS RISING
Thinking of selling? Don’t wait for the competition to build up! 🏗
New construction in Tampa Bay is booming, with more homes being built to meet updated hurricane-rated standards.
For sellers, this means one thing—more competition is coming. As new homes hit the market, buyers will have more options, which could impact demand for existing homes.
Let’s talk about how to position your home for a successful sale!
Statistic #5
LAKELAND’S POPULARITY IS BOOMING
Lakeland is on the rise—literally! 🚀
Lakeland is quickly becoming one of Florida’s hottest housing markets, thanks to affordable home prices, job growth, and a slower pace of life compared to Tampa and Orlando.
With more buyers choosing Lakeland, demand is increasing, which means sellers are in a great position to get top dollar for their homes.
Let’s connect and see how we can price your home!
VOICEOVER REEL SCRIPTS
Data Point #1
FLORIDA HOME PRICES ARE RISING
“Homeowners, let’s talk about something exciting—your home might be worth more than you think! Right now, the median home price in Florida is $410,900, which is up 1.8% year-over-year. That means home values are still climbing, and if you’ve been thinking about selling, you could be sitting on some serious equity. Buyers are still out there, and inventory is tight, which gives sellers an advantage. If you’ve been waiting for the right moment to sell, this could be it! Want to know exactly what your home is worth in today’s market? Let’s connect!”
Data Point #2
MORTGAGE RATES ARE DROPPING
“Good news for both buyers and sellers—mortgage rates are expected to drop to around 6.3% by the end of 2025! So what does that mean for you? More buyers are entering the market. When interest rates go down, buyers who were sitting on the sidelines jump in because their purchasing power increases. And sellers—this is huge for you. More buyers means more competition for your home, multiple offers, and potentially even a higher sale price. If you’re even thinking about selling this year, now is the time to start planning!”
Data Point #3
Rents Are Stabilizing
“Let’s talk about the Tampa real estate market—because if you own a home here, you’ll love this news! Experts predict that in 2025, home values in Tampa will increase by 3-5% per year. That’s a sign of a healthy, balanced market—not the crazy price jumps we’ve seen in the past, but steady growth that helps homeowners build long-term equity. If you’ve been thinking about selling, this means you’re still in a great position to get top dollar. Want to know where your home stands in this appreciating market? Let’s connect, and I’ll walk you through it!”
Data Point #4
NEW CONSTRUCTION IS RISING
“Let’s talk about a big shift happening in Tampa Bay real estate. New construction is on the rise, and a lot of it has to do with homeowners rebuilding to meet new hurricane-rated standards. That means more brand-new homes hitting the market in 2025. So why does this matter if you’re thinking about selling? Because more new homes mean more competition for existing home sellers. Buyers love new construction, and once there are more options, selling an older home could become a little trickier. If you want to sell while demand is still high, now is the time to start planning.”
Data Point #5
LAKELAND’S POPULARITY IS BOOMING
“Have you been hearing the buzz about Lakeland’s real estate market? It’s quickly becoming one of Florida’s most in-demand areas! More buyers are moving to Lakeland because of its affordable home prices, job growth, and overall quality of life. And when more people move in, home prices become more competitive. For homeowners, this is amazing news! If you’ve been thinking about selling, demand is rising, and now is the perfect time to take advantage. Let’s see what your home could sell for in this growing market!”
The 5 Key Data Points for Targeting Buyers and Sellers
- The median home price in Florida has increased to $410,900, up 1.8% from last year, allowing sellers to benefit from higher home values.
Source: Click here
2. Mortgage rates have decreased for the third week in a row, with the average 30-year fixed-rate mortgage now at 6.89%.
Source: Click here
4. New construction homes in the Tampa Bay area are set to rise in 2025, increasing competition for existing homes.
Source: Click here
5. Lakeland’s appeal is growing due to its affordable housing, slower pace of life, and competition from people moving to Polk County, which could create a sellers market.
Source: Click here
How to Use This Month’s Marketing Drop
Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in the neighborhood that needs it, or drop a cute St. Patrick’s Day hanger in your own community! You can utilize all 4 door hangers by going to 1 neighborhood each week.
Step #7
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!