Here’s Your March Collateral Drop!
Welcome to your March Collateral Drop! This month’s package centers on the key signals shaping Florida’s early 2026 housing landscape — including the state’s approval of 22 acres tied to a proposed Tampa Bay Rays stadium and its potential long-term redevelopment impact, a mortgage rate reset reshaping homeowner behavior, Florida’s continued economic outperformance, and a housing market moving toward greater balance with stabilizing prices and improving sales. We’ve assembled a comprehensive suite of print and digital assets designed to help you lead with facts, provide clarity in a recalibrating market, and position yourself as a trusted, data-driven real estate advisor. Here’s how to strategically leverage each component to strengthen your visibility, deepen client conversations, and grow your business with confidence.
The Numbers behind florida’s housing recalibration
This month, we’re spotlighting the data shaping Florida’s early-2026 real estate landscape: the state’s approval of 22 acres tied to a proposed Tampa Bay Rays stadium signaling potential long-term redevelopment and infrastructure impact, a mortgage rate reset redefining homeowner behavior, Florida’s continued economic outperformance reinforcing housing fundamentals, and a housing market moving toward normalization with stabilizing prices and improving sales activity. Together, these indicators point to a market that is recalibrating rather than retreating. Use March’s assets to spark informed conversations, build trust with your audience, and reinforce your role as the go-to real estate advisor helping clients make confident, data-backed decisions in today’s evolving market.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Watch the Video!
Be in the know about the drop and how to use it to your advantage! In this quick synopsis of March’s collateral drop, we will highlight key data points and offer strategies to maximize its impact.
The 4 Key Data Points for Targeting Buyers and Sellers
1. The State of Florida has approved the conveyance of 22 acres at Hillsborough College’s Dale Mabry campus tied to a proposed Tampa Bay Rays stadium, formally positioning the site for redevelopment negotiations and signaling early-stage economic intent that could influence infrastructure planning, commercial activity, and long-term housing demand in the surrounding area.
Source: Click Here
2. More homeowners now carry mortgage rates above 6% than ultra-low rates below 3%, marking a post-pandemic shift as buyers and sellers adjust to a new normal — a behavioral reset that continues to influence housing supply, mobility, and transaction activity.
Source: Click Here
3. Florida’s economy is projected to outperform the national economy again in 2026, supported by steady employment, population growth, and business expansion — core fundamentals that reinforce long-term housing demand and real estate market resilience.
Source: Click Here
4. Florida’s housing market closed 2025 with improving single-family sales, stabilizing median prices, and inventory levels returning toward balance — indicators that the market is normalizing after years of volatility and shifting into a more sustainable phase.
Source: Click Here
Collaboration Breakdown: What’s in Your Drop
4 VIDEO REELS PER DATA POINT (16 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 4 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
4 SOCIAL MEDIA POSTS & 4 STORIES PER DATA POINT (32 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
- Social media captions are in MADI (and below) for you to use as-is or customize.
4 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 4 pop-by tags focusing on data points for you to leverage.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 4 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “Email Newsletter-September Collateral Drop”. This month’s newsletter is ready for you to send your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential sellers, homeowners, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
- Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
- If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.
VOICEOVER REEL SCRIPTS
Data Point #1
Tampa Bay Ray’s Stadium
“I want to share a development update that’s important if you live anywhere near Dale Mabry. The State of Florida just approved the conveyance of 22 acres of state-owned land tied to the proposed Tampa Bay Rays stadium. Now, this does not mean construction is starting tomorrow. It does not mean financing has been approved. But it does mean the land has officially moved into the redevelopment process.
And that’s significant. When public land enters formal negotiation like this, it signals economic intent. It tells us that infrastructure conversations, planning discussions, and long-term redevelopment possibilities are moving beyond speculation.
Large projects like this — if they move forward — can influence business activity, retail growth, and how an area is perceived over time. We’re still early in the process. Financing and local approvals will ultimately determine impact. But understanding what stage we’re in helps you make strategic real estate decisions instead of reacting to headlines.
If you’re nearby and wondering what this could realistically mean for your home, that’s a conversation worth having.”
Data Point #2
Mortgage rate reset
“I want to share a stat that really explains why the market feels different right now. More homeowners today have mortgage rates above six percent than those still holding ultra-low rates below three percent. And that’s a big shift.
Those three percent rates were a once-in-a-generation moment. They weren’t normal, and they weren’t permanent. What we’re seeing now is a reset. People are no longer waiting for the past to come back. They’re making decisions based on life, equity, timing, and long-term plans.
That’s why homes are still selling, even in a higher-rate environment. The market didn’t stop. It adjusted. Understanding this helps set realistic expectations and opens the door to smarter strategies that actually work today.”
Data Point #3
florida’s economic strength
“Let’s zoom out for a second. Florida’s economy is expected to outperform the national economy again in 2026, even though growth is slowing a bit. And that’s actually a good thing.
Slower growth doesn’t mean weakness. It means normalization after several years of rapid expansion. Florida is still adding jobs, attracting people, and maintaining strong economic fundamentals, just at a more sustainable pace.
Why does that matter for real estate? Because long-term housing demand is driven by jobs, income, and economic stability. When those stay strong, real estate tends to stay resilient too.
This is why Florida continues to stand out. Not because it’s booming uncontrollably, but because it’s settling into a healthier rhythm.”
Data Point #4
Florida housing market balance
“This is one of my favorite stats to talk about right now. Florida closed 2025 with improving home sales, stabilizing prices, and inventory levels that look a lot more like a normal market again.
After years of extreme conditions, this shift toward balance is healthy. Buyers have more options. Sellers are still seeing demand. And pricing is landing in a more realistic range.
Balanced markets are where strategy really matters. It’s not about rushing or overreaching. It’s about pricing correctly, preparing well, and making informed decisions.
If the market has felt confusing lately, this data helps explain why. We’re not in chaos or decline. We’re in a more thoughtful phase, and that’s often where the best opportunities show up.”
How to Use This Month’s Marketing Drop
Here are 6 tasks for you to complete to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 50 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 4 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community, which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 4 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 4 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!
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