July Marketing Collateral Drop

Here’s Your July Collateral Drop!

Welcome to your July marketing collateral drop! We’ve put together a comprehensive package to help you effectively target homeowners and buyers. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.

Fueling Florida’s Future: Investment, Innovation, and Unmatched Growth

This month’s collateral is designed to spotlight the powerful trends shaping Florida’s future. Florida’s rapid growth is reshaping the landscape with rising population, strong economic gains, and bold new community developments. Across the state, jobs, housing, and investment potential are all on the rise.

Where to Find Your Materials

All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.

SEE DESIGNS

Rewatch Danielle’s Friday Morning Live!

She broke down the July Marketing Collateral Drop in Friday Morning Live, hosted on 6/27/25. Get all the details you need here!

Collaboration Breakdown: What’s in Your Drop

5 VIDEO REELS PER DATA POINT (25 total)
  • Use these on social media, emails, or as part of your website content.
  • Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
  • Use our social media captions to copy/paste or use as a starting point!
  • You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
  • Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
  • Post stories as teasers to direct followers to your feed for more info or a call-to-action.
  • Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
  • Social media captions are in MADI (and below) for you to use as-is or customize.
5 POSTCARDS (ONE FOR EACH DATA POINT)
  • Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
  • You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
  • Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
  • You’ll find 4 pop-by tags focusing on data points for you to leverage.
4 DOOR HANGERS
  • 4 door hangers with that focus on data points for you to leverage.
  • These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
  • Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
  • In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “April 2025 Collateral Drop E-Newsletter”. This month’s newsletter is ready for you to send your sphere!
FLYER VERSION OF THE NEWSLETTER
  • Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
  • Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
  • If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.

SOCIAL MEDIA CAPTIONS

Statistic #1
FLORIDA LEADS THE NATION IN GROWTH

Florida is officially the fastest-growing state in the country —up 2.0% in 2025 alone. 
That’s 23.8 million residents, a $1.4 trillion economy, and nearly 12 million jobs.
Why does this matter? Growth fuels opportunity for homeowners, investors, and anyone looking to make a move. 🏠
If you’re curious what this momentum means for your property or plans, I’ve got the numbers that matter. 📈
Let’s connect and make a smart move.

Statistic #2
HERNANDO COUNTY IS A SAFE HOMEOWNERSHIP HAVEN

Here’s a stat that says a lot — 73% of newcomers to Hernando County become homeowners within their first year.
That’s not typical. It speaks to affordability, lifestyle, and how quickly people feel at home here.
If you’ve had your eye on Hernando, it might be time to take a serious look — it’s growing for a reason.
Let’s talk about your next move. 🏡✨

Statistic #3
POLK COUNTY TOPS FLORIDA FOR RELOCATION

Polk County gained nearly 18,600 new residents last year. 😮
That makes it Florida’s top relocation destination. 🏆
Why are so many people choosing Polk? It’s central, it’s growing, and it offers major value in a tight market. 📍 💸
Whether you live here now or are thinking about a move, this trend is one to watch. 👀
Let’s talk about what it means for you!

Statistic #4
POLK COUNTY IS A NATIONAL LEADER

Polk County is growing at record speed—85+ new residents a day, and over $18.7 billion in economic activity. 🚀💰
That’s not just impressive, it’s game-changing. 🔥
Growth like this impacts housing, values, and investment opportunities across the board. 
Want to understand how it could affect your neighborhood? Let’s talk data. 📲📊

Statistic #5
PASCO COUNTY IS SHAPING THE FUTURE

Pasco’s new Angeline community is setting the stage for Florida’s future. 🌟
We’re talking 6,200 acres, 7,500 homes, 100+ miles of trails, a magnet school, and 14,000 jobs coming through the Innovation Center.
This is more than development—it’s a vision. 👀
And it’s already taking shape. Big moves are happening in Pasco.📍

VOICEOVER REEL SCRIPTS

Data Point #1
FLORIDA LEADS THE NATION IN GROWTH

“Let’s talk about why Florida is one of the hottest places to live—literally and statistically. In 2025, Florida topped the charts with the fastest population growth in the entire U.S. We now have over 23.8 million residents and a $1.4 trillion economy. That’s huge. We’re also seeing nearly 12 million jobs statewide with a low unemployment rate of 4.4%. What does that mean for homeowners? More people moving in = more demand = more value for your property. If you’ve been thinking about selling, upsizing, or relocating, this trend matters. I can help you understand how this momentum affects your neighborhood specifically. Let’s make a smart move together!” 

Data Point #2
HERNANDO COUNTY IS A HOMEOWNERSHIP HAVEN

“Here’s a stat that caught my eye—73% of people who move to Hernando County end up buying a home within their first year. That’s not just a trend—it’s a testament to how desirable and accessible this area is. People come here looking for a fresh start, and they’re putting down roots fast. Whether it’s affordability, charm, or lifestyle, Hernando checks a lot of boxes. If you’ve ever considered moving or investing here, the window of opportunity is open, and I’d love to help you explore it. Let’s chat about what’s possible for you in this growing community.” 

Data Point #3
POLK COUNTY TOPS FLORIDA FOR RELOCATION

“Did you know Polk County was Florida’s number one relocation destination last year? Nearly 18,600 people moved here—and that’s not by accident. It’s centrally located between Tampa and Orlando, it offers great value, and it’s growing like crazy. All of this creates a ripple effect in real estate. Higher demand, rising property values, and more interest in neighborhoods across the county. Whether you already live in Polk or are thinking of making the move, this is a great time to take a closer look. Let me help you navigate it with a plan that fits your goals.

Data Point #4
POLK COUNTY IS A NATIONAL LEADER

“Let’s talk about growth, because Polk County is officially the fastest-growing metro area in the entire country. Over 85 people move in every single day, and the county is generating over $18.7 billion in economic activity across more than 230,000 households. That’s not just growth—it’s transformation. And it’s happening right here in Central Florida. Whether you’re a homeowner wondering what this means for your equity or a buyer looking for opportunity, this kind of momentum matters. I’m here to help you make sense of the numbers and turn them into your next move.” 

Data Point #5
PASCO COUNTY IS SHAPING THE FUTURE

“Pasco County is making big moves—literally. The new Angeline community is a 6,200-acre master-planned development that’s going to change everything. Think 7,500 new homes, a state-of-the-art magnet school, over 100 miles of trails, and a 775-acre Innovation Center projected to create 14,000 jobs. This isn’t just another neighborhood—it’s the future of how we live and work in Florida. If you’re wondering how to take advantage of this kind of long-term opportunity, let’s talk. I’d love to help you find your place in one of Florida’s most exciting up-and-coming communities.” 

 

The 5 Key Data Points for Targeting Buyers and Sellers

1. Florida led the nation in 2025 with a 2.0% population growth, reaching 23.8 million residents, a $1.4 trillion economy, 11.9 million jobs, and a 4.4% unemployment rate.

Source: Click here

    2. In Hernando County, 73% of newcomers become homeowners within their first year, making it one of Florida’s top destinations for affordable and accessible homeownership.

    Source: Click here

     

    3. Polk County saw the highest net relocation in Florida last year, with a gain of nearly 18,600 new residents choosing it as their new home.

    Source: Click Here

    4. Polk County, the fastest-growing MSA in the U.S. and fourth fastest-growing county, adds over 85 new residents daily and generates $18.7 billion in economic activity across 232,000 households.

    Source: Click here

    5. Pasco County’s Angeline community will span 6,200 acres with 7,500 homes, a magnet school, over 100 miles of trails, and a 775-acre Innovation Center creating 14,000 new jobs.

    Source: Click here

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      How to Use This Month’s Marketing Drop

      Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!

      Step #1
      • Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
        •  Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
      Step #2
      • Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
        • Click here for the marketing tip on how to use the green screen feature.
      Step #3
      • Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
      Step #4
      • Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
      Step #5
      • Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
      Step #6
      • Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in a farming neighborhood, your own community, or past neighborhoods you’ve sold in! You can utilize all 4 door hangers by going to 1 neighborhood each week.
      Step #7
      • Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!