Here’s Your February Collateral Drop!
Welcome to your February marketing collateral drop! We’ve put together a comprehensive package to help you effectively target out-of-state buyers, sellers, and those looking to relocate to the Sunshine State. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.
The Theme: Move To Florida
This month’s theme is designed to highlight Florida’s appeal to out-of-state buyers and sellers positioning themselves for the market. Use the data points to educate and inspire your clients, while promoting the benefits of relocating or selling in Florida.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Rewatch Kylie’s Friday Morning Live!
She broke down the February Marketing Collateral Drop in Friday Morning Live, hosted on 1/31/25. Get all the details you need here!
Collaboration Breakdown: What’s in Your Drop
5 VIDEO REELS PER DATA POINT (25 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from out-of-state buyers and sellers.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote Florida. You can even put money behind it to target out-of-state buyers.
- Social media captions are in MADI (and below) for you to use as-is or customize.
5 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods, cities, or out-of-state buyers.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 4 pop-by tags, with two focusing on a data point and two focusing on Super Bowl Sunday and Valentine’s Day, so you can pop by for celebration, too!
4 DOOR HANGERS
- 4 door hangers with three focusing on a data point and one focusing on Valentine’s Day. We like to include the holidays, too!
- These are perfect for door-to-door campaigns, and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “February 2025 Collateral Drop E-Newsletter”. This month’s newsletter is ready for you to send your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential out-of-state buyers, sellers, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
SUPER BOWL SUNDAY OPEN HOUSE FLYER
- Target your local area with an Open House flyer during Super Bowl weekend.
- It’s a perfect time for people to visit homes while enjoying the festivities. Use the flyer to promote upcoming open houses and attract buyers who are in town for the game.
THE “CARROT” FOR THE MONTH
This month’s carrot features Allen Crumbley and Dewey Mitchell ranking #190 on the Swanepoel Power 200 List—recognizing them as influential executives in the real estate industry.
Share this to increase your brand awareness and align with top industry professionals. Post this on your social media or use it in newsletters to showcase that you’re connected to the top names in real estate.
SOCIAL MEDIA CAPTIONS
Statistic #1
Florida: The Wealthy Life Destination
Did you know Florida is the ultimate hotspot for high-income households? 🏖️ From millennials and boomers to affluent Gen Z, everyone’s finding their place in the Sunshine State. Florida gained over 20,000 affluent households last year, leaving Texas in the dust! Whether you’re looking for luxury living or the perfect place to grow roots, Florida is calling! I would love to chat about finding your dream home. 🌴 #FloridaLiving #LuxuryLifestyle
Statistic #2
Stabilizing Homeowners Insurance Rates
Good news, Florida homeowners! 🏡 Homeowners insurance rates are finally stabilizing, thanks to fewer lawsuits. Predictable costs mean less stress for you and a smoother path to homeownership or selling. We can explore your real estate options with even more confidence. Let’s connect and make your move stress-free! #FloridaRealEstate #HomeownerTips
Statistic #3
Rents Are Stabilizing
Renters, this one’s for you! 📢 Florida’s rental market is leveling out thanks to a record number of new apartments hitting the market. That means more choices and steady prices for you. Looking for the perfect place to rent? Let me help you find your ideal home—stress-free! #FloridaRentals #RentalsinFlorida
Statistic #4
Florida’s Growth Cities
Florida is booming, and you’re invited! 🌟 Seven cities, including Tampa, Lakeland, and Sarasota, made U-Haul’s list of top 25 growth areas for 2024. Ocala even ranked #1 outside of metro areas! These thriving cities offer opportunities, vibrant communities, and rising property values. I would love to help you explore the perfect spot for your next adventure! #FloridaGrowth #DreamHome
Statistic #5
Tampa Bay’s Rising Market
Tampa Bay is thriving! Ranked #25 for median home prices in the U.S., our area is prospering and in demand. Buying here isn’t just about finding a home; it’s about making a sound investment. With long-term equity growth and unbeatable lifestyle amenities, Tampa Bay is the place to be. Let’s find your next home together! #TampaBay #MovingtoTampa
VOICEOVER REEL SCRIPTS
Data Point #1
Florida is #1 Preferred Destination for Wealthy Buyers
“Hey, did you know Florida isn’t just a vacation paradise? It’s also the #1 choice for living the wealthy life! From millennials to boomers—and now affluent Gen Zers—Florida is where high-income households are thriving. In fact, we gained over 20,000 affluent households, outpacing Texas by nearly four times. That makes Florida the top destination for America’s wealthiest! So, if you’re thinking about making a move, now’s the time to join this migration to luxury and opportunity. Let’s talk and find the perfect home to match your lifestyle!”
Data Point #2
Stabilizing Homeowners Insurance Rates
“Let’s talk about some good news for Florida homeowners—insurance rates are finally stabilizing! In October, the Florida Office of Insurance Regulation issued a news release stating that 15 insurers requested rate decreases and 29 insurers requested no rate increases for policies taking effect in 2024. Thanks to fewer lawsuits and industry changes, rates are leveling out. What does that mean for you? Peace of mind and more predictable expenses. Whether you’re looking to buy, sell, or just want to know your options, I’m here to help. Let’s chat and make sure you’re set up for success!”
Data Point #3
Rents Are Stabilizing
“Hey renters, listen up! Here’s some news you’ll want to hear: rents in Florida are holding steady. Thanks to a record number of new apartments being completed, we’re finally seeing some balance in the rental market. So, what does that mean for you? More options, less stress, and maybe even a chance to snag that dream rental you’ve been eyeing. Whether you’re looking for a city vibe or something closer to the beach, I can help you find the perfect place to call home. Let’s connect and explore what’s out there!”
Data Point #4
Florida Growth Cities
“Did you know Florida is leading the way in growth? Seven cities, including Tampa, Lakeland, and Sarasota, rank in U-Haul’s top 25 growth areas for 2024. And Ocala? It’s the #1 growth city outside a metro area! What does that mean for you? If you’re looking to buy, you’re stepping into markets full of potential—great neighborhoods, rising property values, and a lifestyle you’ll love. If you’re ready to explore one of Florida’s thriving cities, let’s find the perfect home for you. Reach out today!”
Data Point #5
Tampa Bay Ranks #25 in Median Listing Price
“Let’s talk Tampa Bay! Did you know our area ranks #25 in the U.S. for median home prices? That says a lot about how desirable this market is. People are flocking here for the unbeatable lifestyle, strong economy, and vibrant culture. But here’s the best part: buying in a high-ranking market like Tampa means your home is a sound investment with long-term equity growth. For homeowners, this is fantastic news! Owning property in a high-ranking market like Tampa is a smart investment, offering long-term equity growth and security. Plus, the demand for homes in this sought-after area ensures that your property remains a valuable asset in Florida’s competitive real estate landscape. Whether you’re buying or selling, owning property here is a win!”
The 5 Key Data Points for Targeting Buyers and Sellers
- Florida is the #1 preferred destination for wealthy people & affluent Generation Z.
Source: Click here
3. Average Rent Amount is flat in October 2024 due to increased apartment supply.
Source: Click Here
4. Seven Florida cities, including Tampa and Lakeland, ranked in U-Haul’s Top 25 Growth Metro Areas for 2024. Plus, Ocala leads the way for outer metro areas.
Source: Click here
5. Tampa, St. Petersburg, Clearwater MSA Ranks #25 for Median Listing Price in the US.
Source: Click here
How to Use This Month’s Marketing Drop
Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, out-of-state buyers in the city of New York, or your own neighborhood/community that you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in the neighborhood that needs it, or drop a cute Valentine’s Day hanger in your own community! You can utilize all 4 door hangers by going to 1 neighborhood each week.
Step #7
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Leverage our data-driven pop-bys, or drop off Hershey Kisses with our Valentine’s Day themed tag!