Here’s Your December Collateral Drop!
Welcome to your December marketing collateral drop! We’ve put together a comprehensive package to help you effectively market your real estate services to your sphere of influence and general audience. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.
Florida’s Year End Market Signals
This month, we’re spotlighting the key forces shaping Florida’s late-year real estate landscape—stabilizing home prices, a surge in new business activity, rising Southern inventory that’s opening doors for Florida buyers, and meaningful consumer savings from insurance reforms. Use December’s assets to spark timely conversations, boost client confidence, and reinforce your role as the trusted advisor who helps people make smart, data-backed real estate decisions heading into 2026.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Watch the Video!
Be in the know of what the drop is and how to use it to your advantage! In this quick synopsis of December’s collateral drop, we will highlight key data points and offer strategies to maximize its impact.
The 4 Key Data Points for Targeting Buyers and Sellers
1. Progressive is set to return nearly $1 billion to Florida drivers — an average of $300 per policyholder — after insurance reforms reduced litigation costs and pushed profits past state thresholds. It’s a rare moment of financial relief for households as they head into the new year.
Source: Click Here
2. Florida continues to dominate entrepreneurship with 634,320 new business applications filed in 2024, and 2025 data showing the state is on track to keep its #1 ranking. This surge strengthens job creation, commercial activity, and long-term housing demand.
Source: Click Here
3. Active listings across the Southern U.S. are up 17% year-over-year, giving Florida-bound buyers more choice, more flexibility, and more opportunity — especially as winter drives demand for warmer weather, lower taxes, and coastal living.
Source: Click Here
4. The national median list price rose only 0.4% year-over-year, marking one of the flattest pricing trends in years. After a long stretch of rapid appreciation, this stability signals a calmer, more predictable market that boosts buyer confidence.
Source: Click Here
Collaboration Breakdown: What’s in Your Drop
5 VIDEO REELS PER DATA POINT (20 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 4 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (40 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
- Social media captions are in MADI (and below) for you to use as-is or customize.
4 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 4 pop-by tags focusing on data points for you to leverage.
4 DOOR HANGERS
- 4 door hangers with that focus on data points for you to leverage.
- These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 4 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “Email Newsletter-September Collateral Drop”. This month’s newsletter is ready for you to send to your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential sellers, homeowners, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
- Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
- If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.
VOICEOVER REEL SCRIPTS
Data Point #1
FLORIDA DRIVERS ARE GETTING MONEY BACK
Intro Hook (0–4 sec):
“Florida drivers are about to see real relief — nearly one billion dollars in refunds.”
Middle (5–12 sec):
“Progressive is returning excess profits to policyholders, averaging about three hundred dollars per driver. It’s one of the first positive signs that recent insurance reforms are stabilizing the market and easing pressure on household budgets.”
Closing (13–20 sec):
“When families feel more confident about monthly expenses, it often shapes how they plan for the future — including homeownership. If you want a simple breakdown of what this means for buyers, sellers, or investors, I’m here to help.”
Data Point #2
Florida Leads The Nation in new Business growth
Intro Hook (0–4 sec):
“Florida filed more than six hundred thirty-four thousand new businesses last year — the most in the entire country.”
Middle (5–12 sec):
“And 2025 is already tracking to keep us in a top spot again. More business activity means stronger job creation, healthier local economies, and long-term demand for commercial and residential real estate.”
Closing (13–20 sec):
“If you’re curious how Florida’s business boom ties directly into housing demand and property values, let’s connect and explore what this means for your plans.”
Data Point #3
A Winter windo of opportunity for homebuyers
Intro Hook (0–4 sec):
“Active listings across the South are up seventeen percent — and that’s opening new doors here in Florida.”
Middle (5–12 sec):
“More inventory means more flexibility, less competition, and a calmer pace for buyers. For anyone dreaming of Florida lifestyle, coastal living, or a winter relocation, this season offers more choices than we’ve seen in years.”
Closing (13–20 sec):
“If you’d like help comparing Florida communities or deciding whether now is the right time to move, I’m here to walk you through every option.”
Data Point #4
Home prices are holding steady
Intro Hook (0–5 sec):
“National home prices are up just zero-point-four percent — essentially flat compared to last year.”
Middle (6–12 sec):
“After several years of rapid appreciation, this is a clear sign of stability. A steady, predictable market gives buyers more confidence and sellers a solid foundation heading into 2025.”
Closing (13–20 sec):
“If you want help understanding how this pricing stability fits into your timing or strategy, I’m here to provide clarity and guidance.”
How to Use This Month’s MarketinG Drop
Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 4 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 4 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 4 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in a farming neighborhood, your own community, or past neighborhoods you’ve sold in! You can utilize all 4 door hangers by going to 1 neighborhood each week.
Step #7
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!
