Here’s Your April Collateral Drop!

• Use these on social media, emails, or as part of your website content.
• Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
• Use our social media captions to copy/paste or use as a starting point!
• You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.

• Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
• Post stories as teasers to direct followers to your feed for more info or a call-to-action.
• Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
• Social media captions are in MADI (and below) for you to use as-is or customize.

• Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
• You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!

• 4 door hangers with that focus on data points for you to leverage.
• These are perfect for door-to-door campaigns and leaving something of value for the homeowner.

• Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
• In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “April 2025 Collateral Drop E-Newsletter”. This month’s newsletter is ready for you to send your sphere!
  • Click here to view the templates
  • Send to your entire database or a select group, such as potential sellers, homeowners, or investors

• Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.

FLORIDA BABY BOOMERS

Florida continues to be one of the fastest-growing states in the U.S., and a big part of that growth is driven by Baby Boomers.  📈  Clearwater and Lakeland are now ranked among the top destinations for retirees—coming in at #7 and #12 on the list!

With its warm weather, no state income tax, and strong retirement communities, Florida remains a go-to choice for those looking to relocate. And with nearly 11,000 people reaching retirement age every day in the U.S., this trend isn’t slowing down anytime soon.

What do you think—will Florida continue to be the top destination for retirees?

DECREASING HOMEOWNERS INSURANCE

Homeowners insurance costs in Florida have been rising, but did you know that three simple upgrades could help lower your premiums by up to 20%?

✔️ New Roof – A roof replacement can reduce insurance costs by 20-30%, especially if it meets wind mitigation standards.
✔️ Hurricane Shutters – Adding shutters can save 10-15% on your policy while protecting your home from storm damage.
✔️ Security System – A monitored system can lead to 5-10% in savings, plus added peace of mind.

With insurance premiums increasing across the state, making these improvements can help homeowners keep costs under control while also strengthening their homes against storms.

Would you consider making any of these upgrades?

TAMPA RIVERWALK EXPANSION

Tampa’s Riverwalk is getting a $56 million expansion, extending westward to create even more connectivity and walkability throughout the city.

Currently, the Riverwalk spans 2.6 miles, but this investment will add miles of additional access, linking key districts like downtown, Bayshore, and Hyde Park.

Projects like this don’t just enhance public spaces—they also bring long-term economic benefits by attracting businesses, increasing tourism, and boosting property values.

Cities that invest in walkability and infrastructure tend to see stronger urban growth. Could this be another big step forward for Tampa’s future?

#1 IN NET MIGRATION RATE

Tampa Bay just secured the #1 spot in the U.S. for net migration—meaning more people are moving in than leaving. According to the 2025 Regional Competitiveness Summary Report, Tampa has officially outpaced other major metro areas in population growth.

So, why is everyone moving here? Factors like job opportunities, affordability (compared to other big cities), and overall quality of life are key drivers. More migration means more demand for housing, business growth, and continued investment in infrastructure.

Population shifts like this are worth paying attention to—they tell us a lot about where cities are headed next. Do you think Tampa will keep the top spot for migration in the years to come?

FLORIDA BABY BOOMERS

“Florida continues to rank as one of the top states for population growth, and a big reason for that? Baby Boomers. In fact, Clearwater and Lakeland have become some of the most popular destinations in the U.S. for retirees, ranking #7 and #12, respectively. This trend isn’t slowing down. With nearly 11,000 people reaching retirement age every day in the U.S., Florida remains a top choice thanks to its warm climate, tax benefits, and active lifestyle options. Relocation trends like this impact everything from housing demand to local economies. So, whether you’re tracking market shifts or just curious about Florida’s growth, this is a key data point to watch.”

DECREASING HOMEOWNERS INSURANCE

“Homeowners insurance in Florida has been a hot topic, but did you know there are ways to lower your premiums by up to 30%? Three major home upgrades can lead to big savings—roof replacements, hurricane shutters, and security systems. A new roof alone can lower premiums by 20% to 30%, depending on the materials used and compliance with wind mitigation standards. Hurricane shutters can add another 10% to 15% in savings, and installing a monitored security system could reduce rates by about 5% to 10%. With Florida’s rising insurance costs, these upgrades not only offer financial relief but also increase a home’s resilience against storms.”

 TAMPA RIVERWALK EXPANSION

“Tampa’s Riverwalk is getting a major expansion, with a $56 million investment to extend the walkway westward. The goal? Increased connectivity, more pedestrian-friendly spaces, and a boost to the city’s long-term economic development. The Riverwalk currently spans 2.6 miles, and this new extension will add miles of additional access, creating stronger links between key areas like downtown, Bayshore, Hyde Park and surrounding neighborhoods. Urban development projects like this often lead to increased tourism, business investments, and rising property values in the surrounding districts. This expansion is part of a larger trend toward making Tampa a more walkable, modern city with long-term infrastructure growth.”

#1 IN NET MIGRATION RATE

“Tampa Bay has officially secured the top spot for net migration, meaning more people are moving in than moving out. According to the 2025 Regional Competitiveness Summary Report, the region leads the country in inbound population shifts. For comparison, Tampa Bay’s net migration rate has outpaced major metropolitan areas, with thousands of new residents each month relocating for job opportunities, lifestyle benefits, and affordability compared to other large cities. Population growth like this impacts everything from housing demand to local job markets and city infrastructure. Tampa’s rise as a migration leader is a key indicator of its continued expansion and economic resilience.”