Here’s Your August Collateral Drop!
Welcome to your August Collateral Drop! This month’s package centers on the demand, investment, and infrastructure trends reinforcing Florida’s long-term strength. From Florida metros ranking among the nation’s top destinations for international homebuyers, to Tampa Bay’s office market reaching its lowest vacancy rate in four years, to a $115 million waterfront hotel investment in Madeira Beach, and Florida laying the foundation for the future of air mobility with airports like Sebring preparing for advanced aviation infrastructure, the data points to a state continuing to attract global interest, business investment, and long-term economic growth.
We’ve assembled a comprehensive suite of print and digital assets designed to help you turn these trends into meaningful conversations with buyers and sellers. Use this month’s content to demonstrate market expertise, explain the “why” behind today’s headlines, and reinforce your position as a trusted real estate advisor who understands the economic forces shaping Florida’s housing market today, and where opportunity may be headed tomorrow.
THE DATA REINFORCING FLORIDA’S LONG-TERM STRENGTH
This month, we’re spotlighting four trends that reinforce Florida’s continued appeal as a place to live, work, invest, and grow: strong international demand for Florida real estate, Tampa Bay’s office market reaching its lowest vacancy rate in four years, a $115 million hospitality investment in Madeira Beach, and Florida’s continued investment in advanced air mobility infrastructure.
Together, these data points tell a broader story about confidence in Florida’s future. Global buyers continue looking to Florida markets, businesses are expanding their physical footprint, developers are making significant long-term investments in coastal communities, and infrastructure projects are preparing the state for the next generation of transportation and economic growth.
Use August’s assets to spark informed conversations, provide valuable context beyond the headlines, and help clients understand how demand, commercial investment, and infrastructure improvements can influence local housing markets, community growth, and long-term real estate opportunities throughout Florida.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Watch the Video!
Be in the know about the drop and how to use it to your advantage! In this quick synopsis of August’s collateral drop, we will highlight key data points and offer strategies to maximize its impact.
The 4 Key Data Points for Targeting Buyers and Sellers
1. Florida continues to attract buyers from around the world, with Miami ranking as the most-viewed U.S. housing market among international buyers, Orlando ranking fourth, and Tampa ranking fifth. International traffic on Realtor.com has steadily increased since 2020, reinforcing Florida’s global appeal and highlighting the state’s continued ability to attract buyers, investment, and long-term housing demand from outside the United States.
Source: Click Here
2. Hillsborough County has launched a $200 million Hurricane Recovery Program to help homeowners, renters, businesses, and nonprofit organizations recover from the impacts of Hurricanes Debby, Helene, and Milton. Funded through federal disaster recovery dollars, the program is designed to rebuild homes, strengthen infrastructure, and support long-term community resilience across the county.
Source: Click Here
3. Madeira Beach has approved a $115 million Marriott Tribute Collection hotel at John’s Pass, bringing new hotel rooms, restaurants, retail space, public amenities, and infrastructure improvements to one of Florida’s most visited waterfront destinations. The project reflects continued confidence in the area’s tourism economy and long-term investment in the local community.
Source: Click Here
4. Tampa Bay’s office market continues to strengthen as vacancy fell to 18.2% during the first quarter of 2026—the lowest level recorded since 2021. Positive leasing activity and limited new construction signal sustained business confidence, supporting continued job growth, commercial investment, and long-term economic momentum throughout the region.
Source: Click Here
Collaboration Breakdown: What’s in Your Drop
4 VIDEO REELS PER DATA POINT (16 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 4 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
4 SOCIAL MEDIA POSTS & 4 STORIES PER DATA POINT (32 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
- Social media captions are in MADI (and below) for you to use as-is or customize.
4 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 4 pop-by tags focusing on data points for you to leverage.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 4 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “Email Newsletter-September Collateral Drop”. This month’s newsletter is ready for you to send your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential sellers, homeowners, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
- Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
- If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.
VOICEOVER REEL SCRIPTS
Data Point #1
FLORIDA DOMINATES INTERNATIONAL HOMEBUYER DEMAND
“Florida’s real estate market isn’t just attracting buyers from around the country. It’s attracting buyers from around the world. A recent report showed that Miami ranked as the number one most-viewed U.S. housing market among international buyers, while Orlando ranked fourth and Tampa ranked fifth. That’s pretty incredible when you think about how many markets there are across the country.
So why does that matter if you’re a homeowner here in Florida?
It means demand for Florida real estate isn’t being driven by just one group of buyers. Along with people relocating from other states, we’re also seeing interest from international buyers looking for vacation homes, investment properties, retirement homes, and primary residences. That kind of broad demand is one of the reasons Florida continues to stand out, even as the market becomes more balanced.
If you’re thinking about buying, selling, or you’re simply curious about what makes your local market unique, understanding trends like this gives you a much bigger picture than just looking at home prices. If you’d like to know what’s happening specifically in your neighborhood, I’d love to help.”
Data Point #2
HILLSBOROUGH HURRICANE RECOVERY PROGRAM
“I wanted to share something that could be really helpful if you own a home in Hillsborough County. The county recently launched a $200 million homeowner recovery program for people whose homes were damaged during the 2024 hurricane season.
Depending on eligibility, homeowners may qualify for funding to reimburse completed repairs, help pay for rehabilitation work, or even rebuild if the damage was severe enough. In some cases, assistance can reach up to $350,000.
The reason I’m sharing this is that a lot of homeowners simply don’t know these programs exist.
As REALTORS®, we don’t just help people buy and sell homes—we try to stay informed about resources that help homeowners protect one of their biggest investments.
Even if this program doesn’t apply to you, chances are you know someone who could benefit from hearing about it. If you have questions about the program, or if you just want to talk about your home’s value or your future plans, I’m always happy to be a resource.”
Data Point #3
$115 MILLION INVESTMENT COMING TO MADEIRA BEACH
“Here’s a statistic that really caught my attention: a $115 million mixed-use development has officially been approved for Madeira Beach at John’s Pass Village.
Now, at first glance, you might think, “Okay, it’s another hotel.” But I actually think the bigger story is the investment itself.
Projects like this don’t happen unless developers have confidence in a community’s future. They’re making long-term bets that people will continue visiting, investing, living, and spending time in the area.
The project will include a Marriott Tribute Collection hotel, new restaurants, retail space, public gathering areas, and improvements that will enhance one of the Gulf Coast’s most recognizable destinations.
For homeowners, that’s important because major investments often contribute to stronger local economies, improved amenities, and increased long-term desirability.
I always encourage people to look beyond home prices and pay attention to where investment is happening because it can tell you a lot about where a market is headed. If you’d like to learn more about what’s happening in our local market, I’d love to have that conversation.”
Data Point #4
TAMPA BAY OFFICE VACANCY FALLS TO A FOUR-YEAR LOW
“I know this might not sound like the most exciting headline at first, but stick with me because it’s actually really good news for our local market. Tampa Bay’s office vacancy has fallen to its lowest level in four years.
So what does that actually mean?
It means businesses are continuing to lease office space, renew leases, and invest in Tampa Bay instead of leaving. That’s an important economic signal because healthy businesses help support job growth, attract talent, and create confidence in the communities where people live and work.
When people ask me about the housing market, I always tell them that real estate doesn’t exist in a bubble. Housing is influenced by population growth, employment, business investment, infrastructure, and so many other factors.
That’s why I pay attention to stories like this. They help paint a bigger picture of where our community is headed. If you’re curious about what’s happening in your local market—or wondering what all these economic trends mean for your real estate goals—I’d love to help you make sense of it.”
How to Use This Month’s Marketing Drop
Here are 6 tasks for you to complete to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 50 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 4 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community, which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 4 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 4 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!
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