Here’s Your JULY Collateral Drop!
Welcome to your July Collateral Drop! This month’s package centers on the economic signals, investment trends, and growth indicators shaping Florida’s future. From Florida leading the nation with $20.6 billion in income migration, to six Florida cities ranking among America’s top startup markets, to Pinellas County generating more than $10 billion in tourism-driven economic impact, and Florida’s luxury housing market posting some of its strongest gains in years, the data continues to point toward a state attracting people, capital, businesses, and opportunity.
We’ve assembled a comprehensive suite of print and digital assets designed to help you translate these market signals into meaningful client conversations. Use this month’s content to demonstrate market expertise, provide valuable context beyond headlines, and reinforce your position as a trusted real estate advisor who understands not only what’s happening today, but what may shape tomorrow’s opportunities as well.
THE DATA DRIVING FLORIDA’S CONTINUED MOMENTUM
This month, we’re spotlighting four powerful trends influencing Florida’s economic and real estate landscape: a nation-leading $20.6 billion in income migration flowing into the state, Florida cities dominating national startup rankings, Pinellas County generating more than $10 billion in annual tourism impact, and continued strength across Florida’s luxury housing market.
Together, these data points tell a larger story about confidence in Florida’s future. Businesses are choosing Florida. Entrepreneurs are launching companies here. Affluent buyers continue investing in the state’s housing market. And millions of visitors continue fueling local economies across our communities.
Use July’s assets to spark informed conversations, provide valuable market context, and help clients understand how economic growth, investment activity, and demographic trends can influence housing demand, home values, and long-term opportunities throughout Florida.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Watch the Video!
Be in the know about the drop and how to use it to your advantage! In this quick synopsis of June’s collateral drop, we will highlight key data points and offer strategies to maximize its impact.
The 4 Key Data Points for Targeting Buyers and Sellers
1. Pinellas County welcomed nearly 15 million visitors in 2025, generating more than $10 billion in economic impact, supporting over 100,000 local jobs, and producing $387 million in local tax revenue. The data underscores tourism’s role as a major economic engine while helping fund infrastructure improvements, community projects, and beach restoration efforts throughout the county.
Source: Click Here
2. New IRS migration data shows Florida gained a nation-leading $20.6 billion in adjusted gross income as households relocated from other states. The trend highlights Florida’s continued appeal among higher-earning households seeking lifestyle advantages, tax benefits, economic opportunity, and long-term value.
Source: Click Here
3. A recent WalletHub study ranked six Florida cities among America’s Top 10 startup markets, including Tampa (#1), Orlando (#2), Jacksonville (#3), Hialeah (#4), St. Petersburg (#5), and Miami (#10). The rankings reflect Florida’s strong business climate, population growth, access to investment capital, and continued economic momentum.
Source: Click Here
4. Florida’s luxury housing market posted some of its strongest gains in years to start 2026. Sales of million-dollar-plus homes increased more than 14%, homes priced between $5 million and $10 million surged 31%, and luxury condo sales above $1 million jumped 41% statewide, highlighting continued demand among affluent buyers choosing Florida for lifestyle, investment, and long-term ownership opportunities.
Source: Click Here
Collaboration Breakdown: What’s in Your Drop
4 VIDEO REELS PER DATA POINT (16 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 4 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
4 SOCIAL MEDIA POSTS & 4 STORIES PER DATA POINT (32 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
- Social media captions are in MADI (and below) for you to use as-is or customize.
4 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 4 pop-by tags focusing on data points for you to leverage.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 4 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “Email Newsletter-September Collateral Drop”. This month’s newsletter is ready for you to send your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential sellers, homeowners, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
- Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
- If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.
VOICEOVER REEL SCRIPTS
Data Point #1
PINELLAS TOURISM GENERATES $10 BILLION
“Did you know tourism generated more than $10 billion in economic impact right here in Pinellas County last year? Now, you might be wondering, “What does tourism have to do with real estate?” Actually, quite a bit.
Nearly 15 million visitors came to Pinellas County in 2025, supporting over 100,000 jobs, funding local projects, helping maintain our beaches, and generating millions of dollars in tax revenue. In fact, county leaders estimate tourism helped save the average Pinellas homeowner around $2,000 in property taxes last year.
The reason I think this is important is because strong real estate markets don’t exist in a vacuum. They’re supported by strong local economies. When people want to visit an area, invest in an area, and spend money in an area, that’s a positive signal for homeowners and future buyers. It’s one more reason so many people continue choosing to live right here in Tampa Bay.
If you’d like to know what’s happening specifically in your neighborhood, send me a message. I’d be happy to share what’s happening locally.
Data Point #2
FLORIDA GAINS $20.6 BILLION IN INCOME MIGRATION
“Everyone talks about people moving to Florida. But here’s the statistic that caught my attention. According to new IRS data, Florida gained $20.6 billion in adjusted gross income from households relocating from other states. Not people. Income. That’s the highest total in the country.
What that tells us is that Florida isn’t just attracting more residents. It’s attracting professionals, business owners, retirees, investors, and households bringing significant purchasing power with them.
And that’s important because when wealth moves into a market, it tends to support local businesses, create investment opportunities, and strengthen housing demand over time.
The headlines often focus on population growth, but I think this statistic tells a much bigger story about Florida’s long-term economic strength. It’s one of the reasons many experts remain optimistic about Florida’s future despite changes happening in the broader housing market.
If you’re wondering how trends like this could affect home values in our area, I’d love to talk through it with you.”
Data Point #3
6 FLORIDA CITIES RANK AMONG AMERICA’S TOP 10 STARTUP MARKETS
“I came across a statistic recently that I think says a lot about where Florida is headed. A national study ranked 6 Florida cities among the Top 10 startup cities in America. And here’s the really impressive part.
Tampa ranked number one. St. Petersburg ranked number five. Now, why should homeowners care about startup rankings? Because business growth drives a lot of what happens in real estate.
When companies launch and expand, they create jobs. Those jobs attract talent. That talent needs housing. It’s one of the reasons we pay attention to economic indicators beyond just home prices and mortgage rates. Strong local economies tend to support strong housing markets.
And seeing multiple Florida cities ranked among the best places in the country to start a business is another sign that businesses continue to see opportunity here. It’s exciting to watch because these types of trends often shape what our communities look like years down the road.
If you’d like to talk about what’s happening in our local market, I’d love to connect.”
Data Point #4
FLORIDA LUXURY MARKET SURGES
“Here’s a statistic that surprised a lot of people. Luxury condo and townhome sales above $1 million increased 41% statewide to start 2026. And some luxury segments actually saw growth approaching 69%.
Now, you might be thinking, “I don’t own a million-dollar property, so why should I care?” Here’s why.
Luxury buyers tend to have the most options. They can often choose where they want to live, where they want to invest, and where they want to spend their money. So when they’re continuing to choose Florida at this level, it tells us something about the state’s appeal.
They’re investing in the lifestyle, the economy, the tax advantages, and the long-term future of Florida.
To me, this isn’t just a luxury market story. It’s a confidence story. It’s another signal that buyers continue to see value in Florida real estate, even as the market evolves.
If you’d like a better understanding of what’s happening in your specific market, feel free to reach out anytime.”
How to Use This Month’s Marketing Drop
Here are 6 tasks for you to complete to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 50 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 4 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community, which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 4 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 4 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!
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