Here’s Your JUNE Collateral Drop!
Welcome to your June Collateral Drop! This month’s package centers on the key signals shaping Florida’s evolving real estate landscape, including proposed mortgage qualification changes that could allow rent and utility payments to help more buyers access homeownership, Tampa Bay’s continued economic and competitiveness growth, Hernando County emerging as an affordable residential growth market within the region, and Florida’s investment in future-focused transportation infrastructure like advanced air mobility and air taxis. We’ve assembled a comprehensive suite of print and digital assets designed to help you simplify complex trends, lead smarter market conversations, and position yourself as a trusted, data-driven real estate advisor. Here’s how to strategically leverage each component to strengthen your visibility, deepen client conversations, and grow your business with confidence.
THE DATA DRIVING FLORIDA’S NEXT CHAPTER OF GROWTH
This month, we’re spotlighting the data shaping Florida’s evolving real estate landscape: proposed mortgage qualification changes that could allow rent and utility payments to help more buyers qualify for homeownership, Tampa Bay’s continued gains in economic competitiveness and wage growth, Hernando County emerging as an affordable residential growth market within the region, and Florida’s investment in future-focused transportation infrastructure like advanced air mobility and air taxis. Together, these indicators point to a market being shaped by innovation, infrastructure, accessibility, and long-term regional growth. Use June’s assets to spark informed conversations, simplify complex market trends, and reinforce your role as the trusted real estate advisor helping clients make confident, data-backed decisions.
Where to Find Your Materials
All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.
Watch the Video!
Be in the know about the drop and how to use it to your advantage! In this quick synopsis of June’s collateral drop, we will highlight key data points and offer strategies to maximize its impact.
The 4 Key Data Points for Targeting Buyers and Sellers
1. Fannie Mae and Freddie Mac announced plans to modernize mortgage qualification standards by factoring in rent and utility payment history through newer credit scoring models, potentially helping millions of buyers with limited traditional credit history gain broader access to homeownership opportunities.
Source: Click Here
2. A new regional competitiveness report found that 39 of 61 economic and quality-of-life indicators improved across Tampa Bay, including wage growth, rising household net worth, stronger entrepreneurship, and job growth that outpaced the national average.
Source: Click Here
3. Hernando County continues experiencing strong residential growth fueled by available land, continued development, and comparatively attainable home prices, positioning the area as an increasingly attractive option for buyers seeking value within the Tampa Bay region.
Source: Click Here
4. Florida recently passed legislation supporting future air taxis, electric aircraft, and advanced air mobility infrastructure, with airports like Sebring Regional Airport already developing FAA-approved plans tied to future transportation expansion and connectivity.
Source: Click Here
Collaboration Breakdown: What’s in Your Drop
4 VIDEO REELS PER DATA POINT (16 total)
- Use these on social media, emails, or as part of your website content.
- Each video reel highlights one of the 4 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
- Use our social media captions to copy/paste or use as a starting point!
- You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
4 SOCIAL MEDIA POSTS & 4 STORIES PER DATA POINT (32 total)
- Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
- Post stories as teasers to direct followers to your feed for more info or a call-to-action.
- Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
- Social media captions are in MADI (and below) for you to use as-is or customize.
4 POSTCARDS (ONE FOR EACH DATA POINT)
- Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
- You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
- Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
- You’ll find 4 pop-by tags focusing on data points for you to leverage.
EMAIL NEWSLETTER TEMPLATE
- Send out our pre-made newsletter that incorporates all 4 data points to keep your sphere informed and engaged.
- In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “Email Newsletter-September Collateral Drop”. This month’s newsletter is ready for you to send your sphere!
- Click here to view the templates
- Send to your entire database or a select group, such as potential sellers, homeowners, or investors
FLYER VERSION OF THE NEWSLETTER
- Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
- Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
- If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.
VOICEOVER REEL SCRIPTS
Data Point #1
Rent coud finally count
“A significant shift is currently underway in the mortgage world that I believe many people, especially renters, should be paying attention to.
Fannie Mae and Freddie Mac recently announced plans to allow newer credit scoring models that factor in rent and utility payment history when evaluating mortgage applicants.
And honestly… this makes sense.
For years, I’ve talked to people who consistently pay rent on time every single month, pay their electric bill, pay their water bill, manage their finances responsibly… but because they didn’t have enough traditional credit history, buying a home still felt out of reach.
This update is really about modernizing the system to reflect how people actually live and manage money today.
Now, this doesn’t mean everyone suddenly qualifies for a house overnight. Lending standards still matter. But it could create more opportunities for renters, freelancers, gig workers, and self-employed buyers who may have been overlooked before.
I think this is one of the more important housing conversations happening right now because affordability and qualification challenges are still very real for a lot of people.
So if you’ve been assuming homeownership isn’t possible for you, or you just haven’t explored your options in a while, this may be a good time to revisit the conversation and see where you stand.“
Data Point #2
TAMPA BAY Momentum
“One thing the latest Tampa Bay competitiveness report made very clear is this: our region is still growing and evolving in a big way.
The report found that 39 of 61 key economic and quality-of-life indicators improved this year across the Tampa Bay area.
Wages are up. Household net worth is up. Job growth outpaced the national average. Entrepreneurship is growing. Education levels are improving.
And I think that’s important context because sometimes people only focus on headlines around affordability or interest rates without looking at the bigger picture of what’s happening economically in our region.
Now, at the same time, affordability pressures are still very real. Nearly half of households are considered financially strained despite overall growth, which is something we absolutely can’t ignore.
But what this tells me is Tampa Bay isn’t slowing down. It’s maturing.
We’re continuing to attract businesses, residents, investment, and opportunity while also navigating the realities of growth.
And historically, markets with strong long-term economic momentum tend to continue creating housing demand over time.
That’s why understanding local trends matters so much right now, whether you’re thinking about buying, selling, investing, or simply planning your next move strategically.“
Data Point #3
Hernando county growth
“I think Hernando County is becoming one of the more interesting growth stories in the Tampa Bay area right now, especially when affordability is such a major conversation.
For years, buyers have been pushed farther and farther out looking for value, and Hernando County is starting to stand out because it still offers something that’s getting harder to find in Florida: room to grow.
The county continues seeing major residential development, there’s still available land, and development costs remain lower than in many surrounding areas. All of that helps support more attainable housing opportunities for buyers.
And when you combine affordability with population growth and continued construction activity, you start creating momentum.
I think what’s important here is that buyers are becoming much more strategic. People are asking themselves: “Where can I still get value?” “Where can I get more space?” “Where can I position myself long term?”
And more people are starting to land in Hernando County as part of that answer.
This doesn’t mean prices stay low forever. Growth markets tend to evolve quickly once demand increases.
So whether you’re thinking about buying, selling, or investing, keeping an eye on emerging areas like this can be really important over the next few years.“
Data Point #4
Florida air mobility
“Okay, this sounds a little futuristic… but it’s actually real.
Florida recently passed legislation supporting advanced air mobility infrastructure, which includes things like future air taxis, cargo aircraft, and electric vertical take-off vehicles.
And what’s really interesting is that airports like Sebring Regional Airport are already exploring how this technology could shape transportation in the future.
Now obviously we’re not all flying to dinner in air taxis tomorrow.
But stories like this matter because major infrastructure conversations are often early indicators of where long-term investment and growth are headed.
Florida has always been a state that attracts innovation, population growth, and development, and this is another example of leaders thinking ahead about how transportation and connectivity may evolve over the next decade.
I also think it’s really interesting seeing places like Sebring become part of these conversations because it shows growth and opportunity aren’t limited to just major downtown markets anymore.
A lot of times in real estate, the biggest shifts happen quietly years before they become obvious to everyone else.
So while this story may sound futuristic today, it’s the kind of long-term planning and infrastructure investment that can shape how communities grow, connect, and attract attention moving forward.
Definitely one to keep an eye on.“
How to Use This Month’s Marketing Drop
Here are 6 tasks for you to complete to make the most of this month’s marketing collateral drop!
Step #1
- Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 50 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
- Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
Step #2
- Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
- Click here for the marketing tip on how to use the green screen feature.
Step #3
- Utilize each of the 4 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community, which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
Step #4
- Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 4 Florida real estate trends that each person should know. Send to 20 contacts per week!
Step #5
- Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 4 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
Step #6
- Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!
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