Here’s Your October Collateral Drop!

• Use these on social media, emails, or as part of your website content.
• Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
• Use our social media captions to copy/paste or use as a starting point!
• You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.

• Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
• You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!

• 5 door hangers with that focus on data points for you to leverage.
• These are perfect for door-to-door campaigns and leaving something of value for the homeowner.

• Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.

Jobs & Manufacturing

Intro Hook (0–4 sec):
“Did you know Florida is #1 in the nation for manufacturing job growth?”

Middle (5–12 sec):
“Right now, over 429,800 Floridians work in manufacturing — from aerospace to agtech. In the past 10 years, manufacturing GDP has surged 85.5%, ranking us #4 in the country, even ahead of California, Texas, and New York.”

Closing (13–20 sec):
“When jobs grow, so do communities… and housing demand. That’s why I track stats like this — so you can see the bigger picture of what’s driving Florida real estate.”

INCOME MIGRATION

Intro Hook (0–4 sec):
“Every single hour, $4.12 million moves to Florida. That’s right — money is literally flowing into our state 24/7.”

Middle (5–12 sec):
“In just one year, Florida gained a net $36.1 billion in income migration. That’s more than the top 10 states combined — and 3.5 times higher than Texas.”

Closing (13–20 sec):
“When people bring their income here, it fuels our communities, our businesses, and yes — our housing market. That’s why I track these numbers, so you can see how Florida’s growth connects to real estate opportunities right here at home.”

CONSUMER SENTIMENT

Intro Hook (0–5 sec):
“A new study from the University of Florida’s Bureau of Economic and Business Research just revealed this: Florida’s consumer confidence is at its highest level in 3 years.”

Middle (6–12 sec):
“The index hit 76.4 after three straight months of growth. That means Floridians feel better about their personal finances and the economy than they have in years.”

Closing (13–20 sec):
“When confidence is high, people are more likely to spend, invest, and make big moves — like buying or selling a home. That optimism is fueling Florida’s housing market right now.”

POPULATION GROWTH

Intro Hook (0–5 sec):
“Florida’s population just hit 23.75 million people — and it’s still climbing.” 

Middle (6–12 sec):
“Last year alone, 637,000 people moved in and 511,000 moved out. That’s a net gain of over 126,000 new Floridians in just one year.”

Closing (13–20 sec):
“More people means more demand for housing, schools, and thriving communities. That’s why I track this data — so you can see how Florida’s growth impacts your neighborhood and your home’s value.”