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Here’s Your September Collateral Drop!

Welcome to your September marketing collateral drop! We’ve put together a comprehensive package to help you effectively target homeowners and buyers. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.

Florida’s Market Just Flipped the Script

Inventory is rising, price cuts are becoming more common, and Florida’s Hometown Heroes program offers up to $35K to help buyers get moving. With lower car insurance rates and Greater Tampa Bay ZIPs ranking among the hottest in the nation, Florida’s market is buzzing, and savvy buyers are jumping in.

Where to Find Your Materials

All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.

SEE DESIGNS

Watch the Video!

Be in the know of what the drop is and how to use it to your advantage! In this comprehensive analysis of Steptember’s collateral drop, we will highlight key data points, summarize the most critical insights, and offer strategies to maximize its impact.

The 5 Key Data Points for Targeting Buyers and Sellers

1. Inventory in the South is up 25.4% year-over-year and above pre-pandemic levels (+4.3%), giving buyers more options and making competition between sellers tougher.

Source: Click here

    2. 23% of Southern listings had price cuts in July, nearly double the Northeast’s 12.4%.

    Source: Click here

     

    3. Florida’s Hometown Heroes Program offers up to $35,000 in zero-interest assistance to help first-time homebuyers with down payment and closing costs, making it easier to buy a home in their community.

    Source: Click Here

    4. 5 Tampa Bay ZIP codes rank among the top housing markets in the nation, beating out more than 9,000 others.

    Source: Erickson, Chris. “Avila Drives Surge in Housing Market” Tampa Bay Business Journal, 18-24 July 2025

    5. Florida car insurance rates are expected to drop an average of 6.5% in 2025 – a welcome change for anyone who spends a lot of time on the road.

    Source: Click here

      Collaboration Breakdown: What’s in Your Drop

      5 VIDEO REELS PER DATA POINT (25 total)
      • Use these on social media, emails, or as part of your website content.
      • Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
      • Use our social media captions to copy/paste or use as a starting point!
      • You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
      5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
      • Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
      • Post stories as teasers to direct followers to your feed for more info or a call-to-action.
      • Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
      • Social media captions are in MADI (and below) for you to use as-is or customize.
      5 POSTCARDS (ONE FOR EACH DATA POINT)
      • Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
      • You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
      4 POP-BY TAGS
      • Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
      • You’ll find 4 pop-by tags focusing on data points for you to leverage.
      4 DOOR HANGERS
      • 4 door hangers with that focus on data points for you to leverage.
      • These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
      EMAIL NEWSLETTER TEMPLATE
      • Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
      • In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “Email Newsletter-September Collateral Drop”. This month’s newsletter is ready for you to send your sphere!
      FLYER VERSION OF THE NEWSLETTER
      • Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
      CAPTIONS AND REEL SCRIPTS
      • Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
      • If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.

      SOCIAL MEDIA CAPTIONS

      Statistic #1
      SOUTHERN INVENTORY

      Big News for Buyers and Sellers!📈
      Inventory in the South is up 25.4% year-over-year, and yes, that’s a big deal.

      Buyers now have more homes to choose from, and sellers? It’s time to get strategic with pricing. Less competition means more breathing room for buyers and smarter moves for sellers.

      This kind of market shift doesn’t happen often, and it won’t last forever. Curious how it’s impacting your neighborhood? Let’s chat! 💬

      #RealEstate #HousingMarket #HomeBuying #HomeSelling #MarketTrends #RealEstateTips #SouthernRealEstate #BuyersMarket #SellersMarket #RealEstateExpert

      Statistic #2
      FLORIDA LISTINGS

      In July, 23% of listings in Florida had a price reduction—that’s nearly 1 in 4 homes.📉

      For buyers, this signals that the market is adjusting, giving you more leverage. For sellers, it’s a reminder that pricing it right from the start is key in a shifting market.

      The real estate landscape isn’t one-size-fits-all anymore. Want to know where pricing is trending in your ZIP code? Let’s dive into the numbers! 💬

      #FloridaRealEstate #PriceReductions #HousingMarket #HomeBuying #HomeSelling #RealEstateTrends #MarketUpdate #BuyersMarket #SellersTips #RealEstateExpert

      Statistic #3
      HOMETOWN HEROES

      Florida’s Hometown Heroes Program is offering up to $35,000 in down payment and closing cost assistance, and most people don’t even realize they qualify.🏡 

      If you work in healthcare, education, law enforcement, or other service-based professions and you’re a first-time buyer… this program was made for YOU.

      It’s one of the best buyer assistance tools out there right now. Wondering if you’re eligible? Shoot me a DM and let’s find out! 💬

      #HometownHeroes #FloridaRealEstate #FirstTimeBuyer #DownPaymentAssistance #HomeBuyingHelp #RealEstateTips #FloridaHomes #BuyerPrograms #RealEstateExpert #DreamHome

      Statistic #4
      TAMPA BAY ZIP CODES

      Tampa Bay is turning heads—5 of our ZIP codes ranked among the hottest in the entire country.

      Here are a few standouts:
      🔹 33613 (Tampa) ranked #19 nationally, with a price jump of nearly $200K over last year.
      🔹 33767 (Clearwater Beach) is averaging $1.73M per sale.
      🔹 Lutz, Seminole, and 33634 also made the top 500.

      If you live in or near these areas, your equity might be stronger than you think. Want to run the numbers? That’s what I’m here for. 💬

      #TampaBayRealEstate #HotHousingMarkets #FloridaRealEstate #HomeEquity #HousingTrends #RealEstateTips #ClearwaterBeach #TampaHomes #LutzRealEstate #RealEstateExpert

      Statistic #5
      FLORIDA CAR INSURANCE DROPS

      For once, we’ve got good news about insurance: Florida auto premiums are expected to drop by 6.5% in 2025.

      That may not sound flashy, but for homeowners (or future buyers), it matters. Lower insurance costs = lower monthly expenses = more room in your budget.

      Combine that with rising inventory and price reductions, and it’s a great time to reassess what’s possible. Let me know if you want to break it all down together. 💬

      #FloridaInsurance #BudgetTips #RealEstateTrends #HomeBuying #HomeSelling #MarketUpdate #FloridaRealEstate #HousingMarket #RealEstateExpert #FinancialPlanning

      VOICEOVER REEL SCRIPTS

      Data Point #1
      SOUTHERN INVENTORY

      “Hey, let’s talk about inventory—because if you’ve been thinking about buying a home, the market just got a little easier to navigate.

      Inventory in the South is up over 25% compared to last year—and it’s even higher than pre-pandemic levels. That means buyers have more options, less competition, and more breathing room when making offers.

      If the last few years of bidding wars and super-low inventory had you sitting on the sidelines, this might be your time to jump back in.

      And for sellers, this means pricing and strategy matter more than ever.

      Want help navigating this shift from either side? I’ve got your back.”

      Data Point #2
      FLORIDA LISTINGS

      “Here’s a stat that might surprise you: 23% of listings in Florida had price reductions in July. Yep—almost one in four homes had a cut.

      That’s nearly double the rate of places like the Northeast. Why does that matter? It means sellers are adjusting, and buyers are gaining leverage again.

      If you’ve been waiting for the market to cool off a bit, this could be the window you’ve been hoping for.

      And if you’re thinking of selling? Don’t worry—it’s still a great market, but pricing it right from the start is key.

      Let’s chat about how this trend impacts your next move.”

      Data Point #3
      HOMETOWN HEROES

      “Alright—if you’re a first-time buyer in Florida, listen up. The Hometown Heroes Program could get you up to $35,000 in assistance for your down payment and closing costs.

      Yep—you heard that right. Zero-interest assistance that can help you get into a home faster and with less out of pocket.

      This program is for people who work in our communities—like healthcare, education, law enforcement, and so many more.

      Not sure if you qualify? Let me help you find out. It could be a game-changer for your home search.”

      Data Point #4
      TAMPA BAY ZIP CODES

      “Let’s talk Tampa Bay real estate. Did you know that five ZIP codes in our area were just ranked among the top 500 hottest housing markets in the U.S.?

      We’re talking about places like 33613 in Tampa, 33776 in Seminole, 33548 in Lutz, 33634, and of course 33767 in Clearwater Beach. These areas are seeing strong demand, impressive price growth, and steady movement.

      If you live in or near one of these ZIPs, your property could be worth more than you think.

      And if you’re a buyer? These are neighborhoods to watch. Want to talk numbers? I’ve got all the stats—just reach out.”

      Data Point #5
      FLORIDA CAR INSURANCE

      “Some good news for your wallet—Florida auto insurance rates are projected to drop by 6.5% in 2025.

      I know, insurance isn’t the most exciting topic, but this is a big deal. Lower monthly premiums can free up budget space, especially if you’re thinking about buying or moving.

      It’s just one more sign that affordability is starting to improve in our market.

      Little changes like this add up, and I’m here to help you figure out how it all fits into your bigger real estate goals.”

      How to Use This Month’s Marketing Drop

      Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!

      Step #1
      • Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
        •  Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
      Step #2
      • Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
        • Click here for the marketing tip on how to use the green screen feature.
      Step #3
      • Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
      Step #4
      • Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
      Step #5
      • Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
      Step #6
      • Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in a farming neighborhood, your own community, or past neighborhoods you’ve sold in! You can utilize all 4 door hangers by going to 1 neighborhood each week.
      Step #7
      • Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!