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Here’s Your aUGUST Collateral Drop!

Welcome to your August marketing collateral drop! We’ve put together a comprehensive package to help you effectively target homeowners and buyers. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.

Florida’s Formula: Strategic Savings. Coastal Living. Built-In Demand.

Florida is where opportunity meets paradise. Home to five nationally ranked beaches, 21% in global buyer demand, and a 3 percent drop in home prices, the state is a magnet for dreamers and investors alike. With $1.5 billion protecting its natural beauty and $2.5 billion in business tax savings, Florida is not just thriving, it is unstoppable.

Where to Find Your Materials

All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.

SEE DESIGNS

Watch Danielle’s Recap!

She provided a comprehensive analysis of August’s collateral drop, highlighting key data points, summarizing the most critical insights, and offering strategies to maximize its impact.

Collaboration Breakdown: What’s in Your Drop

5 VIDEO REELS PER DATA POINT (25 total)
  • Use these on social media, emails, or as part of your website content.
  • Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
  • Use our social media captions to copy/paste or use as a starting point!
  • You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
  • Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
  • Post stories as teasers to direct followers to your feed for more info or a call-to-action.
  • Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
  • Social media captions are in MADI (and below) for you to use as-is or customize.
5 POSTCARDS (ONE FOR EACH DATA POINT)
  • Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
  • You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
  • Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
  • You’ll find 4 pop-by tags focusing on data points for you to leverage.
4 DOOR HANGERS
  • 4 door hangers with that focus on data points for you to leverage.
  • These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
  • Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
  • In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “April 2025 Collateral Drop E-Newsletter”. This month’s newsletter is ready for you to send your sphere!
FLYER VERSION OF THE NEWSLETTER
  • Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
  • Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
  • If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.

SOCIAL MEDIA CAPTIONS

Statistic #1
PINELLAS COUNTY BEACHES

Five beaches with #1 titles. Twelve top-10 rankings. 🏖 

Pinellas County is more than just a beach lover’s paradise—it is a hotspot for real estate value. National shoutouts from Tripadvisor, Dr. Beach, and USA Today do not just bring in tourists, they attract buyers and keep home demand strong. Living near award-winning beaches? That is the ultimate real estate flex.

#PinellasCounty #FloridaLiving #TopBeaches #BeachHomes #RealEstateTrends #LivingWhereYouVacation #CoastalRealEstate

Statistic #2
INTERNATIONAL HOME SALES

Florida just took the crown for international home sales, snagging 21 percent of the entire U.S. market. 🌍

What does that mean for you? More eyes on our listings, more competition, and more opportunities for homeowners right here.

If you have ever wondered how far Florida real estate reaches, the answer is simple—worldwide.

#GlobalBuyers #FloridaRealEstate #InternationalSales #LuxuryListings #RealEstateInsights #FloridaHomes #MarketTrends

Statistic #3
SINGLE-FAMILY HOMES PRICE DROP

Florida’s median home price dipped 3 percent year-over-year to $415,000.
This marks the third straight month of price drops—a rare shift in today’s market. 👀

Buyers, this could be your moment to make a move. ⏳
Sellers, now more than ever, timing and strategy are key. 🎯

#FloridaMarketUpdate #HomeBuyingTips #MarketShift #HomePrices #FloridaHousingMarket #SmartMoves #RealEstateStrategy

Statistic #4
FLORIDA’S ENVIRONMENTAL INVESTMENT

Florida is investing $1.5 billion into clean water, Everglades restoration, and state park protections. 💧🌾

It is not just a win for the planet—it is a boost for property values too. 📊
Protected green spaces and healthier ecosystems make communities more desirable and support long-term growth. 🌎

Good for Florida. Great for homeowners. Curious how this could impact your property? Let’s connect.

#FloridaInvestments #EcoFriendlyHomes #SustainableLiving #CleanWaterMatters #RealEstateValue #EvergladesRestoration #SmartGrowth

Statistic #5
BUSINESS RENT TAX ELIMINATION

Florida just made history as the first state to eliminate the Business Rent Tax. 🚫🏢 

This game-changing move means $2.5 billion in annual savings for commercial tenants—a massive win for investors and property owners alike. 

Florida is now leading the way in business-friendly real estate, creating more growth, more opportunity, and less tax. 🏆

Ready to take advantage of this bold shift? Let’s talk strategy.

#CommercialRealEstate #FloridaCRE #BusinessTaxBreak #CREInvesting #FloridaBusiness #InvestmentOpportunity #PropertyOwners

VOICEOVER REEL SCRIPTS

Data Point #1
PINELLAS COUNTY BEACHES

“Did you know Pinellas County is home to not just one but five beaches that have been crowned number one in the nation? And get this, twelve of our beaches have scored top ten spots across Tripadvisor, Dr. Beach, and USA Today. That kind of star power does not just boost tourism, it adds real value to nearby homes. After all, who would not want to live where others vacation? It is no wonder demand stays strong in our beach communities. So if you own property here or you are thinking about buying, those award-winning shores might be working harder for you than you think. Want to see how your neighborhood measures up? Let me crunch the numbers and show you what it could mean for your next move.”

Data Point #2
INTERNATIONAL HOME SALES

“Let’s talk about something big happening in Florida real estate. Florida was just ranked number one in the country for international home sales, making up 21 percent of all U.S. foreign buyer transactions. That kind of global attention means more competition for local listings and more opportunities for sellers to cash in. Whether you are thinking about selling soon or just want to position your property for success, now is the perfect time to take advantage of Florida’s moment in the spotlight. Not sure where to start? Let’s connect today and map out your next move.”

Data Point #3
Single-Family Home Price Drop

“If you’ve been waiting for the right time to buy a home in Florida, this could be it. In May, the median price for a single-family home dropped three percent year-over-year, landing at around $415,000. And it is not just a fluke—this marks the third straight month of price declines across the state. The market is starting to balance out, giving buyers a little more breathing room, especially if you have been feeling priced out or hesitant to make a move. The opportunities are out there, and timing is everything. If you are ready to see what is available or want to get prepared to act fast, I am here to help.”

Data Point #4
FLORIDA’S ENVIRONMENTAL INVESTMENT

“Big things are happening in Florida, and they could have a bigger impact on homeowners than you think. The state is investing $1.5 billion into water quality, Everglades restoration, and state park protections. This is not just about protecting the environment. It is about boosting property values, too. Clean water and preserved green spaces make communities more desirable to buyers and stronger over time. If you own a home here, it is proof that Florida is not just growing. It is building a future. And that kind of forward thinking is a win for you. Want to see how this could impact your home’s value? Let’s talk.”

Data Point #5
BUSINESS RENT TAX ELIMINATION 

Florida just became the first state in the country to completely eliminate the Business Rent Tax. That means commercial tenants across the state are about to save an estimated $2.5 billion every year. Whether you lease space, own commercial property, or have been thinking about investing, this is a game-changing shift. 

Less tax means more opportunity. Lower overhead, stronger margins, and a huge competitive edge in one of the fastest-growing markets in the country. If you’re wondering how to capitalize on this, let’s talk strategy. Now’s the time to move while Florida is leading the way.

The 5 Key Data Points for Targeting Buyers and Sellers

1. Pinellas County is home to 5 nationally ranked beaches with 5 #1 titles and a total of 12 top-10 honors from Tripadvisor, Dr. Beach, and USA Today.

Source: Click here

    2. Florida ranked #1 for international home sales, earning 21% of all U.S. transactions.

    Source: Click here

     

    3. In May, Florida’s median single-family home price dropped 3% year-over-year to $415,000, marking the third straight month of declines.

    Source: Click Here

    4. Florida is investing $1.5 billion in water quality, restoration projects, and state park protections to safeguard the environment, supporting property values and tourism. 

    Source: Click here

    5. Florida has officially eliminated the Business Rent Tax (BRT), effective October 1, 2025, providing commercial tenants with an estimated $2.5 billion in annual savings.

    Source: Click here

      How to Use This Month’s Marketing Drop

      Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!

      Step #1
      • Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
        •  Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
      Step #2
      • Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
        • Click here for the marketing tip on how to use the green screen feature.
      Step #3
      • Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
      Step #4
      • Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
      Step #5
      • Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
      Step #6
      • Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in a farming neighborhood, your own community, or past neighborhoods you’ve sold in! You can utilize all 4 door hangers by going to 1 neighborhood each week.
      Step #7
      • Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!