June Collateral Drop

Here’s Your June Collateral Drop!

Welcome to your June marketing collateral drop! We’ve put together a comprehensive package to help you effectively target homeowners and buyers. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.

FLORIDA: The Energy’s Here. The Growth Is Real. The Time Is Now.

Fueled by record tourism, surging home sales, rising early education access, and major urban investment, Florida’s momentum is unstoppable—this is where opportunity lives and the future is being built.

Where to Find Your Materials

All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.

SEE DESIGNS

Rewatch Danielle’s Friday Morning Live!

She broke down the June Marketing Collateral Drop in Friday Morning Live, hosted on 5/30/25. Get all the details you need here!

Collaboration Breakdown: What’s in Your Drop

5 VIDEO REELS PER DATA POINT (25 total)
  • Use these on social media, emails, or as part of your website content.
  • Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
  • Use our social media captions to copy/paste or use as a starting point!
  • You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
  • Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
  • Post stories as teasers to direct followers to your feed for more info or a call-to-action.
  • Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
  • Social media captions are in MADI (and below) for you to use as-is or customize.
5 POSTCARDS (ONE FOR EACH DATA POINT)
  • Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
  • You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
  • Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
  • You’ll find 4 pop-by tags focusing on data points for you to leverage.
4 DOOR HANGERS
  • 4 door hangers with that focus on data points for you to leverage.
  • These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
  • Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
  • In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “April 2025 Collateral Drop E-Newsletter”. This month’s newsletter is ready for you to send your sphere!
FLYER VERSION OF THE NEWSLETTER
  • Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
  • Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
  • If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.

SOCIAL MEDIA CAPTIONS

Statistic #1
Florida ranks #1 in the U.S. for economy and #6 overall

Florida just hit #1 in the U.S. for economy and climbed to #6 overall in state rankings. 📈
Job growth is strong, GDP is climbing, and businesses are booming.
It’s not just sunshine driving people here—it’s a serious opportunity.

Statistic #2
Early Education Enrollment Up 6.5%

Tampa Bay now ranks Top 10 in the U.S. for early education access.
A 6.5% jump in enrollment shows families are paying attention and making moves.
When schools improve, housing demand follows.
Good education is great for kids and for property values. 📝📚

Statistic #3
Pending Home Sales Surge 6.1%

Pending home sales just rose 6.1% nationwide, and Florida is right in the thick of it.
Confidence is back. Activity is picking up. Homes are moving.
This kind of momentum matters whether you’re buying, selling, or planning.
Don’t sleep on the signals—this market’s in motion. 📈

Statistic #4
More Sun, More Fun, More Demand

Florida was just ranked as the #1 vacation destination in the U.S. for the sixth year in a row, with a jaw-dropping 142.9 million visitors last year alone. 👀
But here’s the kicker: many of them aren’t just vacationing… they’re buying.
When demand this strong meets year-round sunshine, it’s no wonder so many are making Florida home. ☀️🏡

Statistic #5
Ybor City’s $1B Gasworx Project

Ybor is getting a serious upgrade. 
A $1 billion investment is bringing 5,000 homes and 150,000 sq. ft. of retail to the area.
Think walkability, lifestyle, and long-term growth potential.
Projects like this don’t just change neighborhoods—they shift markets. ✨🤑

VOICEOVER REEL SCRIPTS

Data Point #1
Florida ranks #1 in the U.S. for economy and #6 overall

“Hey friends—let’s talk about why Florida just landed the #1 spot for economy in the entire U.S. and ranked #6 overall among all 50 states.

That’s not just a feel-good headline. It’s a sign of serious growth: our job market is expanding, our GDP is climbing, and businesses are setting up shop here more than ever. From major corporate relocations to booming small business activity, the momentum is real—and it’s benefiting just about every industry, including real estate.

What does that mean for us as agents? It means more people are moving here for opportunity. It means buyers are still confident. And it means we need to be positioning ourselves as experts who understand why  this market continues to attract attention.

If you’re not sharing this kind of data with your clients, especially the ones on the fence, it’s time to start. Economic strength equals long-term value, and that’s something every buyer and seller should know.”

Data Point #2
Early Education Enrollment Up 6.5%

“Tampa Bay just jumped into the Top 10 in the nation for early education access—and that’s thanks to a 6.5% increase in enrollment. If you’re wondering why that matters in real estate… here’s the deal: families prioritize school districts. When local education improves, it attracts more buyers, boosts demand in surrounding neighborhoods, and can positively impact home values. Strong schools build strong communities. So, whether you’re a parent thinking about where to put down roots, or a homeowner curious about market shifts, better education access is a big win for everyone.”

Data Point #3
Pending Home Sales Surge 6.1%

“Here’s something that’s easy to overlook but super important—pending home sales just jumped 6.1% across the country, and Florida is a big part of that momentum. That tells us buyers are back, confidence is strong, and homes are moving again. If you’ve been waiting for a sign to list or wondering if the market is picking up—this is it. It’s not just about numbers, it’s about action. People are making offers. Deals are happening. And in a shifting market, timing is everything. So if you’re ready to explore what this means for your home or your next move, now’s a really smart time to do it.”

Data Point #4
Florida Ranks #1 Vacation Spot Once Again

“Okay, let’s talk about this- Florida just ranked the #1 vacation destination in the U.S. for the sixth year in a row…and honestly, are we even surprised?

142.9 million visitors came to the Sunshine State last year. That’s right, a million! Beaches, sunshine, theme parks, lifestyle- Florida’s got it all. But here’s the fun part… they’re not just visiting…they’re buying. I’m seeing people come down for a vacation and leave with a closing date. Seriously!

It’s the weather, the lifestyle, and the place. It truly hooks people! And that’s great news for sellers, too, because high demand means more eyes on your property and more potential offers. So, if you’ve been thinking about making a move, whether it’s selling your home or planting roots here, just know the momentum is real. 

Florida isn’t just a vacation spot. It’s where people want to live, and I’d love to help you be part of that story.”

Data Point #5
Ybor City’s $1B Gasworx Project

“Ybor City is getting a serious glow-up. The $1 billion Gasworx development is adding 5,000 new homes and 150,000 square feet of retail space right in the heart of Tampa. It’s a major transformation that’s turning this historic area into a modern live-work-play hub. Think walkable neighborhoods, local shops, green spaces, and even a massive 28,000 square foot marketplace in a repurposed warehouse. For buyers, this means new lifestyle options in a vibrant location. For sellers nearby, rising property value and fresh buyer interest. When you see this level of investment in a community, it’s not just a development—it’s a signal.”

The 5 Key Data Points for Targeting Buyers and Sellers

1. From job growth to business opportunity, the Sunshine State continues to shine as a top economic force and one of the best states to live and work.

Source: Click here

    2. Early childhood enrollment in Tampa Bay rose 6.5%, boosting the region into the Top 10 nationwide for education access.

    Source: Click here

     

    3. Pending home sales jumped 6.1% nationwide, with Florida contributing to the surge as buyer and seller confidence continues to grow.

    Source: Click Here

    4. For the sixth time, Florida continues to lead the nation as the top vacation destination, attracting a record 142.9 million visitors and capturing 15.5% of the U.S. travel market.

    Source: Click here

    5. Ybor City’s $1B Gasworx development will bring 5,000 new homes, 150,000 sq. ft. of retail, and a 28,000 sq. ft. marketplace to Tampa’s urban core.

    Source: Click here

      How to Use This Month’s Marketing Drop

      Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!

      Step #1
      • Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
        •  Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
      Step #2
      • Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
        • Click here for the marketing tip on how to use the green screen feature.
      Step #3
      • Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
      Step #4
      • Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
      Step #5
      • Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
      Step #6
      • Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in a farming neighborhood, your own community, or past neighborhoods you’ve sold in! You can utilize all 4 door hangers by going to 1 neighborhood each week.
      Step #7
      • Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!