marketing collateral drops-feb header

Here’s Your MAY Collateral Drop!

Welcome to your May marketing collateral drop! We’ve put together a comprehensive package to help you effectively target homeowners and buyers. Here’s how you can use each component of this month’s marketing materials to elevate your real estate business.

Tampa Bay 2025: A Thriving, Diverse Market Built for the Future

This month’s collateral is all about our region. Tampa Bay is proving it’s not just growing—it’s evolving into one of the most desirable regions in the country. Use the collateral to educate your customers and provide data-backed statistics so you are the number 1 resource for real estate data and insights.

Where to Find Your Materials

All marketing collateral is available in MADI under the “Marketing Collateral Drops” tile.

SEE DESIGNS

Rewatch Kylie’s Friday Morning Live!

She broke down the March Marketing Collateral Drop in Friday Morning Live, hosted on 4/25/25. Get all the details you need here!

Collaboration Breakdown: What’s in Your Drop

5 VIDEO REELS PER DATA POINT (25 total)
  • Use these on social media, emails, or as part of your website content.
  • Each video reel highlights one of the 5 key data points below. Share these reels to grab attention and encourage engagement from homeowners.
  • Use our social media captions to copy/paste or use as a starting point!
  • You can also use our voiceover reels (see below) to record and talk over the video, sharing your own thoughts with your social audience.
5 SOCIAL MEDIA POSTS & 5 STORIES PER DATA POINT (50 total)
  • Post these across your social channels (Instagram, Facebook, LinkedIn, etc.) to drive engagement and awareness.
  • Post stories as teasers to direct followers to your feed for more info or a call-to-action.
  • Use these on social media to promote the Florida market. You can even put money behind it to target homeowners in your farming neighborhood.
  • Social media captions are in MADI (and below) for you to use as-is or customize.
5 POSTCARDS (ONE FOR EACH DATA POINT)
  • Mail directly to your target audience: Use RealMailers in MADI to send these postcards to specific neighborhoods or cities where you want to target homeowners.
  • You can send multiple postcards based on the messaging and customize these. Tailor the postcards to fit the message!
4 POP-BY TAGS
  • Drop these off to your farm area, community, or sphere. They’re perfect for leaving a lasting impression and sparking conversations.
  • You’ll find 4 pop-by tags focusing on data points for you to leverage.
4 DOOR HANGERS
  • 4 door hangers with that focus on data points for you to leverage.
  • These are perfect for door-to-door campaigns and leaving something of value for the homeowner.
EMAIL NEWSLETTER TEMPLATE
  • Send out our pre-made newsletter that incorporates all 5 data points to keep your sphere informed and engaged.
  • In kvCORE, you will go to Marketing > Smart Campaigns > Templates, and search for “April 2025 Collateral Drop E-Newsletter”. This month’s newsletter is ready for you to send your sphere!
FLYER VERSION OF THE NEWSLETTER
  • Use these for mailings or door-knocking. This flyer is perfect for sending directly to your sphere, a farming neighborhood, or for face-to-face interactions.
CAPTIONS AND REEL SCRIPTS
  • Your social media posts can be mindless with our social media captions that are ready for you in MADI, and featured below.
  • If you want to take an alternative route, you can use our voiceover reel scripts to provide your own spoken insights on the data.

SOCIAL MEDIA CAPTIONS

Statistic #1
TAMPA BAY’s JOB GROWTH

Tampa Bay just leveled up—again.
We jumped from #12 to #4 in the nation for advanced industry jobs, and that kind of growth doesn’t happen by accident!

More high-paying jobs = more professionals relocating = more demand for homes.

This isn’t just good news for the economy—it’s a big deal for homeowners and buyers alike. A strong job market can support long-term property values and drive neighborhood development!

Tampa Bay isn’t just growing. It’s thriving.

Statistic #2
FIRST-TIME BUYER OPTIMISM

So… first-time buyers are actually feeling good about the market. 😲

According to a new survey, 74% of first-time buyers say they’re optimistic, and nearly half are actively saving for a down payment—even with affordability challenges still in play.

What does that tell us?
➡️ People are still motivated to buy.
➡️ Confidence is creeping back into the market.
➡️ Demand isn’t going anywhere.

The headlines don’t always tell the full story. But this stat? It’s a sign of where we’re headed~

Statistic #3
TAMPA-sT. pete investment returns

Here’s a stat I can’t stop thinking about:
📈 Tampa-St. Pete delivered an 8.6% annualized return over the last 10 years, according to the NCREIF Property Index.

That kind of consistency is rare—and it’s a huge reason why investors are taking our market seriously.

Whether you’re a seasoned investor or just real estate-curious, this data shows that Tampa Bay has been more than just sunshine and beaches. It’s been performing.

Long story short? Good things happen when you put your money in the right place.

Statistic #4
Pasco County Population Boom

Pasco County is poppin’. 🚀

With a 3.63% growth rate and 20,000+ new residents in just one year, Pasco leads the pack as the fastest-growing county in Tampa Bay.

What’s driving the boom? Affordability, space, new communities, and an overall wave of people moving to Florida.

And when that many people relocate in a short amount of time, guess what? Housing demand follows. Quickly.

If you’ve got eyes on Pasco—whether to buy, build, or invest—now’s a good time to be paying attention.

Statistic #5
Tampa Bay’s Diversity Ranking

It’s official: Tampa Bay is the most diverse city in America. 🙌
(Shoutout to Rocket Mortgage’s 2025 ranking!)

We’ve always known this city was special—but this ranking puts it in perspective. Diversity means more than culture—it means vibrancy, innovation, and a community where everyone can feel at home.

This kind of recognition doesn’t just impact how we live—it plays a big role in where people want to move, how neighborhoods evolve, and where businesses choose to grow.

This is what thriving looks like—and it’s right here in Tampa Bay.

VOICEOVER REEL SCRIPTS

Data Point #1
TAMPA BAY’s JOB GROWTH

“Did you know Tampa Bay just jumped to number four in the entire country for advanced industry jobs? That’s a huge leap—we were number twelve last year. More high-paying jobs means more professionals are moving here, which increases demand for housing. That can drive property values up and create a really competitive market—especially in certain neighborhoods. If you’re a homeowner, this could be a great time to take advantage of rising equity. And if you’re thinking of buying, now’s the time to get in before even more demand pushes prices higher. Bottom line: our local economy is booming, and that makes Tampa Bay one of the smartest places to own real estate right now.”

Data Point #2
FIRST-TIME BUYER OPTIMISM

“Here’s something surprising: a recent survey found that 74% of first-time homebuyers feel optimistic about the housing market right now. And nearly half of them are already saving for a down payment. That’s despite all the headlines about affordability and interest rates. People are still motivated—and that’s great news if you’re thinking of selling. It tells us that the demand is absolutely still there, especially for homes in that sweet spot for first-time buyers. If you’d like to know how this market can work for you, shoot me a message!”

Data Point #3
TAMPA-sT. pete investment returns

“Real estate isn’t just about a place to live—it’s also one of the best ways to build long-term wealth. And if you’ve ever considered investing in real estate, listen to this: The Tampa-St. Pete area delivered an 8.6% annualized total return over the past 10 years. That’s solid.

It’s a big reason why people from out of state—and even seasoned investors—are turning to our local market. Between population growth, job expansion, and high rental demand, Tampa Bay has been a smart play. If you’ve thought about buying a second property, a short-term rental, or just want to diversify your investments, I can help you figure out what makes sense for your goals!”

Data Point #4
Pasco County Population Boom

“Pasco County is growing fast—and I mean really fast. It just recorded a 3.63% growth rate and added over 20,000 new residents in the past year alone. That’s the highest growth rate in all of Tampa Bay. And when you think about it, that kind of growth brings major opportunity—especially for homeowners and real estate investors. More people moving in means more demand for housing, more businesses popping up, and more development overall. If you own in Pasco or are thinking of buying there, this trend is something you want to pay attention to!”

Data Point #5
Tampa Bay’s Diversity Ranking

Tampa Bay was just ranked the #1 most diverse city in America, and honestly? That doesn’t surprise me one bit! This place is a beautiful blend of cultures, stories, traditions, and people—from the food we share to the festivals we celebrate. Walk around our neighborhoods and you’ll hear different languages, taste cuisines from every corner of the world, and experience a community where everyone can feel welcome. That’s what makes Tampa Bay so special. It’s not just a place to live—it’s a place to belong. What do you love most about Tampa Bay?”

The 5 Key Data Points for Targeting Buyers and Sellers

1. Tampa Bay ranks #4 in Share of Advanced Industry Jobs in 2025 (vs #12 in 2024) 

Source: Click here

    2. 74% of first-time homebuyers feel optimistic about the current housing market, with 47% saving for a down payment (despite concerns about housing affordability, according to a new survey by TD Bank.) 

    Source: Click here

     

    3. Real estate investments in Tampa-St. Petersburg metro area yielded an annualized total return of 8.6% over the past decade. 

    Source: Click Here

    4. Pasco County recorded the highest growth rate in Tampa Bay at 3.63%, adding over 20,000 residents in the past year. 

    Source: Click here

    5. Tampa Bay ranks as the #1 most diverse city in the U.S., according to Rocket Mortgage.

    Source: Click here

      How to Use This Month’s Marketing Drop

      Here are 7 tasks for you to complete in order to make the most of this month’s marketing collateral drop!

      Step #1
      • Post at least 2 social media posts per week during the month. Switch them up between the video reels, static posts, and stories to stay visible. Each design is made uniquely to help you all differentiate your posts! You have over 75 social media designs, videos and static images, to choose from, so you can stay visible and share regular updates on social media.
        •  Use our social media captions to have an instant copy-and-paste caption for your post! These are also a great way to get the juices flowing if you’re thinking about what to write.
      Step #2
      • Create a green screen video on Instagram or Facebook and use our voiceover reel scripts! You can put a MADI design behind you, or a downloadable reel and use the green screen feature to talk about a market stat.
        • Click here for the marketing tip on how to use the green screen feature.
      Step #3
      • Utilize each of the 5 postcards to send to a particular sphere or community. This can range from a neighborhood you’re farming, a community you’ve sold in before, or your own neighborhood/community which you want to share industry updates with. You can print your postcards in MADI using RealMailers, and target these neighborhoods by address or zip code! Send 1 per week to utilize all of them.
      Step #4
      • Use the pre-built email newsletter template to keep your sphere up to date with industry trends, and stay top of mind. Found in kvCORE, this newsletter takes your database through 5 Florida real estate trends that each person should know. Send to 20 contacts per week!
      Step #5
      • Whether it’s door knocking or direct mail, sending the general flyer that encompasses all 5 data points will help build your presence and inform your audience. This is great for door-knocking, as it gives you a chance to give them a newsletter-like piece and connect over real estate trends. It can also be used as a direct mail piece, such as mailing to your farming neighborhood.
      Step #6
      • Use door hangers for localized marketing! This is a way to stay top-of-mind in any neighborhood. Utilize our marketing stats by placing the door hanger in a farming neighborhood, your own community, or past neighborhoods you’ve sold in! You can utilize all 4 door hangers by going to 1 neighborhood each week.
      Step #7
      • Pop-bys are an easy, effective way to stay visible and accessible by providing a personal touch. Bring the pre-made pop-by tags to homes in your farming area, and depending on the data point or content of the tag, you can conduct a door-knocking pop-by and check in! Each pop-by gives you exactly what you need to bring to the door, so use that to your advantage!